The other day I wrote that “’does this have a robust text inputting interface and lengthy battery life?” is increasingly less of a concern for many consumers than “can I play Angry Birds on this?” Clearly Samsung feel the same way, having twigged that “can I get loads of extra levels of Angry Birds for free on this?” is an even bigger draw.
Samsung’s got good form at this sort of thing – they must hire the right people. They know much of their target audience spends more time playing games then watching TV. Their exclusive Angry Birds level last year was an exceptional piece of marketing. Other developers would give their right arm for the sort of sway Rovio’s got here, but the next big thing could come from anywhere. Other manufacturers take heed (or perhaps look some media recruiting?).