Change is in the air. Perhaps that’s over-stating it a touch; but a little bit of change is definitely in the air. Here at Tripp Associates, it hasn’t escaped our notice that a pleasing invigoration has worked its way into … Continued
For business publishers webinars can be a dream. They offer a satisfying mixture of editorial heft and readership engagement – and let’s not forget the sponsorship revenue they bring in. But let’s put aside those benefit for a second and … Continued
If you’ve been following my recent posts, you’ll know I’ve been spending the last few months talking to senior management figures across the newspaper industry – national and regional. The aim of these conversations has been to found out how … Continued
On an almost daily basis we’re told how social media marketing can be a low-cost way to build brand loyalty and advocacy – what you hear much less about is how TV-sized audiences can now be reached through social channels.
Last month, I had a surprising conversation with a regular media client. He’s used Martin Tripp Associates extensively over the years, but only to help headhunt content roles. I was amazed that he was unaware we also recruit in other … Continued