If the audience hates ads, what does the future of digital advertising look like?

Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to carve out a significant piece of the digital landscape for themselves. The problem for a lot of content businesses, particularly consumer-facing ones, is that despite … Continued

Publishers, how well do you know your audience? What are you doing to maximise its value?

The long-term viability of digital publications that rely on scaling audience has been called into question in the last few months. Digital advertising has continued to grow, but increasingly the idea of a business model focused on generating a massive readership … Continued