When you click to a web page how often do you notice the adverts that surrounds the content you’re interested in? One in ten? One in 20 times?
It may be a crude approach but banner advertising is the established – if unspectacular – way publishers generate the bulk of their online revenue.
But as mobile usage increases publishers have found it hard to innovate the humble banner ad and link valuable click-through info to customers; couple that with increasing consumer ‘blindness’ to banners and you have a system in need of overhaul. (more…)
Newspapers owned by Local World could soon be put together by an individual in a single session, according to CEO David Montgomery.
In a 2200-word screed sent to staff this week, Montgomery outlined his vision of “highly templated” newspaper formats abstracted from “largely online published content” by one content manager or content director. (more…)
In a short space of time almost all discussions on business communication have become discussions about content marketing – but unlike previous hot topics, this isn’t just a passing fad. (more…)
As the massively under-priced IPO of Royal Mail showed last month, pricing of shares in newly floated businesses is an enormously difficult business.
So it is easy to agree with Tomas Freyman of BDO that tomorrow’s flotation of Twitter is priced at what looks like “bubble territory”. It is, after all, a loss making company whose flotation values it at $17bn, according to the Evening Standard – more than 20 times current revenues. Freyman, having “looked under the bonnet” of the company, feels the company has a maximum valuation of $10bn – and even then only if it made significant strides in its business model.
BusinessWeek offers an equally damning verdict: compared with its 2012 revenues, the valuation is an astonishing 43 times revenues, it claims, and the $25 a share represents a P/E ratio of -171.
But the discrepancy between these two figures indicates (more…)
An interesting evening at the Medical Society of London, where the Guild of Health Writers was holding an event on how to ‘Broaden Your Horizons’ as a journalist in the sector. What was compelling, for me, was that the challenges faced by journalists in this most (more…)
In today’s Evening Standard, Roy Greenslade makes a case for metered paywalls for newspaper websites. As he says, it is the pragmatic (rather than dogmatic) approach: users who get past the maximum number of articles each month are required to subscribe. This has several commercial benefits, not least that it does not hugely impact visitor numbers through redirection from Google and others. Advertisers, therefore, are happy; and potential subscribers become used to the service and (more…)
The BBC does have an amazing propensity for self-flagellation – as I have noted before.
Last night was a great example. I was interviewed for around ten minutes by Newsnight to reflect on the NAO’s damning report into severance payments at the BBC.
Hiring, firing and media recruitment at the BBC is always a hot topic. The Corporation has paid out an extraordinary-sounding £25m over three years to 150 senior executives for redundancies, compromise and other exit payments.
In the longer pre-recorded interview, the point I wanted to get across was that the BBC was, on the whole, (more…)
It is odd to think of the BBC as a victim of bullying. It is by far the largest and best-funded child in the playground, should be afforded the protection of the headmaster (though it rarely is), and consistently hands in top work. But, of course, in the pathology of the playground, this makes it a natural victim. And the fact that it consistently takes a mea culpa position rather than punching back only makes the problem worse. Come on, Beeb, the circling bullies (more…)
The news that Yahoo has apparently paid $30m for Summly is surprising. It is a clever app, but has a few problems. The algorithm that is designed to condense long news stories into three smartphone friendly paragraphs often garbles prose and leaves the story and the reader hanging (the third par tends to end quite abruptly, as if the algorithm has run out of patience). It also presents a very limited range of news stories in a package that is quite tedious to navigate.
Presumably, Yahoo’s money will help sort these glitches out and do a bit to engage media recruiters by hiring a few people.
But the business model is heavily flawed – in that there isn’t one. In its current form, this is (more…)
The day after acting Sunday Times editor Martin Ivens was obliged to apologise to the Jewish community for the offence caused by Gerald Scarfe’s anti-Netanyahu cartoon, there was generally a lot more heat than light shed on the subject.
A Scarfe cartoon is never pleasant, and this seemed designed to provoke a reaction. But in my view, one commentator got it right. The Jewish Chronicle’s comment editor Jennifer Lipman wrote a superb column for the Independent’s website which gives real balance and insight on the issue.
“What is anti-Semitic is always unpleasant, but what is unpleasant is not always anti-Semitic. That was my take on Gerald Scarfe’s now infamous cartoon,” she writes. Later on, she comes to the nub (more…)