Publishers, how well do you know your audience? What are you doing to maximise its value?

The long-term viability of digital publications that rely on scaling audience has been called into question in the last few months. Digital advertising has continued to grow, but increasingly the idea of a business model focused on generating a massive readership … Continued

Recruiting a Head of Digital? Have you considered these six key issues first?

While Martin Tripp Associates specialise in filling high-level positions right across the media sector, the vast majority of searches we’ve completed over the last three or four years have had one thing in common: nearly all of them have been … Continued