If the audience hates ads, what does the future of digital advertising look like?

Last week, Martin wrote about how necessary content could make it simpler for B2B media firms to carve out a significant piece of the digital landscape for themselves. The problem for a lot of content businesses, particularly consumer-facing ones, is that despite … Continued

What can we learn from media changes in the 20 years since I became a headhunter?

2016 marks twenty years since I became a headhunter. While that makes me feel incredibly old, it has been a fascinating time to be an observer of the media landscape across the UK and beyond. When I first started, the … Continued