Since the release of its Game and Watch in 1980, Nintendo has dominated the handheld console market. The Game Boy and Nintendo DS are remembered fondly by people who played them in their youth while latest Nintendo 3DS had sold around 60m units by June 2016.
What’s more, a national survey in the 1990s found that Nintendo’s character, Mario, was ‘more recognizable to American children than Mickey Mouse’.
When it comes to home consoles, however, it’s a different story.
Earlier this year, the overall value of the UK games market ‘soared’ past £4.1bn for the first time – so we are overdue a look at how publishers and developers achieve growth in the face of a prosperous secondary games market.
For the uninitiated, the secondary market covers the resale of second-hand games and trade-in (often for store credit). Retailers including Amazon, GAME, and HMV re-sell and, historically, this has been considered to the detriment of developers and publishers.
Little over a fortnight after Microsoft paid $26bn for the social network, LinkedIn has introduced a mechanism for advertisers to buy programmatic ads that will display across the site.
In an effort to draw fresh revenue from LinkedIn’s 433m users, the new system will display banners across the LinkedIn desktop and supplement the subscription fees paid by premium users and sponsored content as the main sources of earnings.
For the uninitiated, programmatic ads are administered by a system that relies on complex algorithms to trigger ad deployment to a set of specific criteria. The process is versatile and quick. It allows advertisers to save resources by automating media buying at pre-determined rates, and book and optimise campaigns via a web interface. Optimisation ensures ads are only shown to desired audiences and on relevant pages – and with LinkedIn’s wealth of business professional indexed by industry, job type, gender, nationality, interests, skills and much more, brands will be able to really drill down to find the most valuable audiences for their ads.
The proposed acquisition of LinkedIn by Microsoft raises an interesting question: how much would you pay for your audience?
As I noted in an earlier blog, predictions have a habit of making you look foolish: but the $26bn valuation for a business with $3bn revenue and no discernible profit looks optimistic, at best. Given Microsoft’s earlier forays into unchartered waters (Nokia, Yammer) it would be best to view the move beyond its core competencies with caution.
LinkedIn is not dying: but a decreasing habit among its users suggests that it is not reaching the parts that other social media cannot reach.
Imagine running a business where behind the scenes there wasn’t just lots of dull clerical work, but a ton of switched-on, enthusiastic people experimenting at the cutting edge of technology to push your organisation forward.
Wouldn’t that be great? Isn’t that probably something you’d like to tell your customers about?
Previously, we have asked what makes good brand publishing and looked at best practice in financial services – a sector notorious for its heavy regulation and conservative approach to storytelling – but when looking for brands that are really good at developing innovative ways to talk about what they do well, technology companies are a great place to start.
A publishing revolution is taking place and industries of all shapes and sizes need to be ready for the change – mobile will soon become the dominant technology over desktop computing and businesses need to align themselves for this new way of doing things.
Speaking last week at the launch of IMC’s Innovations in Magazine Media report, Juan Señor, a partner with Innovation Media Consulting, outlined how he thought the news publishing industries would be affected by the shift to a mobile, adding that this wasn’t a change that would happen in two or four years time, mobile first was happening right now.
“This is the mobile moment,” he said. “The tipping point where mobile traffic overtakes desktop.”
Thanks to staggered release schedules, we’ve been robbed of a good old-fashioned console war for several years now. But, with Microsoft and Sony launching the Xbox One and Playstation 4 within a few weeks of each other in November, the tail end of 2013 once again presented the opportunity to put the devices back to back. So, which of these two consoles won Christmas?