| Martin Tripp Associates

Facebook IPO – After the Hype

By Albert Ng Tuesday, May 22nd, 2012

At the time of writing Facebook’s value is down 11% with shares valued at $34, having peaked at $42 on Friday several hours after the start of trading. Many have questioned where the value in the brand lies – it … Continued

Tags: Facebook, IPO, social media, tech investment

The dangers of tweeting for your career

By Martin Tripp Tuesday, May 1st, 2012

This article first appeared in Press Gazette There was a minor palaver a couple of months ago when Datasift acquired the rights to search the last two years of Twitter feeds to serve its clients’ market research purposes. It was … Continued

Tags: employee screening, Facebook, social media, Twitter

Privacy, Twitter, and hot air – privacy on social media.

By Martin Tripp Wednesday, March 7th, 2012

It’s been a funny week for privacy. First, Google launched their long-anticipated unified privacy policy, despite objections from EU lawmakers. Second, the Leveson enquiry heard evidence that Police officers were being paid to pass on “salacious gossip” to certain … Continued

Tags: data, Datasift, Google, Leveson, privacy, social media, Twitter

Content marketing – it’s the content, stupid!

By Martin Tripp Wednesday, February 22nd, 2012

An interesting article in the Evening Standard today reflects a lot of the preoccupations of my last few blogs, albeit in a social media context. In an article called Social media is still minefield for brands, Gideon Spanier, the paper’s … Continued

Tags: brands, content marketing, social media

We’re all media companies now – content marketing comes home

By Martin Tripp Wednesday, February 8th, 2012

For some years now, we’ve been advising clients – banks, retailers, charities, FMCG companies – that they have to start thinking like media businesses. After all, if you are Barclays, your competitors are no longer

Tags: blogging, content marketing, media recruitment, podcasting, slide sharing, social media, tweeting, Twitter, video

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