Of all the things 2017 can claim to be the year of, it has also been the year of the Twitter faux pas. Or at least, the year prominent media types started to be held accountable for their previous social … Continued
The race between Google and Facebook to see which can make itself least popular among content publishers has taken another turn, with Mark Zuckerberg’s company taking a decisive lead. Over the past week publishers in six countries – Slovakia, Sri … Continued
Following our blog earlier in the week about the declining influence of print in elections, two sets of figures have come to light which emphasise the trend. But they also lead to some profound questions.
It was widely reported this week that Labour won the social media war, as we had suggested on Monday. The bald numbers look poor for the Tories. Over the course of the six week election period, Jeremy Corbyn posted 925 messages on his official social media channels, gaining a combined 2.8m shares. Theresa May posted 159 messages, and they were shared a mere 130,000 times – less than 5% of Corbyn’s total.
This is not a sentence that I will write very often: Michael Gove was right. The public are sick of experts. Latest evidence, clearly, is Trump’s stunning electoral victory – despite every expert telling the US public that he was … Continued
It’s only two weeks since the EU referendum and media businesses and their employees are still trying to get their heads around what Brexit might mean for the economy, and for the media industry in particular. The economic and political … Continued
As the fallout over Brexit rumbles on, with infighting on all sides of the debate, it’s perhaps worth considering the part the media played in the run up to the polls. The three main media influences – broadcast, newspapers (and … Continued
Little over a fortnight after Microsoft paid $26bn for the social network, LinkedIn has introduced a mechanism for advertisers to buy programmatic ads that will display across the site. In an effort to draw fresh revenue from LinkedIn’s 433m users, … Continued
The long-term viability of digital publications that rely on scaling audience has been called into question in the last few months. Digital advertising has continued to grow, but increasingly the idea of a business model focused on generating a massive readership … Continued
It’s all too easy nowadays for marketing messages to be avoided. In such a super-saturated time it seems obvious to say this but, nevertheless, it’s true. Print advertising is growing less effective; ad-blocking software fights against pop-ups and intrusive Google Ads; and … Continued
Workers rejoice! The days of firms barring employees from looking at social networking websites could be at an end. Why? ‘Cause Facebook is aiming to help everyone do their jobs just that little bit better… In-house recruitment professionals should be … Continued