Tesco’s retail media revolution continues with health-themed ‘hackathon’

Tesco Labs, the supermarket’s digital innovation wing, is running a 48-hour ‘hackathon’ next month to spur the development of health-themed technologies for its customers.

The supermarket has made an open invitation to computer coders, designers, and those working in tech marketing and business development to attend the weekend event in London, starting on September 12.

The aim of the hackathon is to develop retail media ideas that can help Tesco’s customers make healthier food choices in store and online.

In addition, Tesco is keen to explore how it can share data to help customers understand their own behaviour, compare their food choices with others, share tips and advice, and track and find out more about what they’re buying and eating.

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