We are all media companies now. And we need media skills to match.
The phenomenal pace of change in internet and mobile technology means that retailers, banks and other consumer-facing businesses are no longer just competing with their high street rivals; they are competing for consumer attention with anyone who has a presence in the digital space. To be effective, they are having to think like media businesses.
This article first appeared in Press Gazette
I promised to write about the journalism CV this month – some basic media recruiting tips. I wish I hadn’t. It’s a minefield. Here are five simple rules, though, which are pretty much universal.
So, given these rules, an example of work experience in a journalist’s CV might look like this:
May 2000 – June 2003: Features Editor, Sunday Cod.
Team of 15; budget responsibility for £1m; frequent Sunday Editor.
- Commissioned ground-breaking investigation into slavery in the Congo.
- Established William Topp, Jane Solid, and Sunita Pluck as columnists.
- Won Press Award for Best Feature in consecutive years (2002 and 2003).
- Created “Three’s Company” series of profiles, which still run in C2.
- Reduced commissioning budget by 40% while maintaining quality.
As discussed above, CVs are all about relevance. Write your CV backwards: potential employers want to see your most recent role first. Similarly, there should also be a greater weight of achievements highlighted in your recent roles: the implication that you started brilliantly and tailed off is one you want to avoid. For the same reasons, employers rarely like to see your education given a higher priority than your work experience: stick your GCSEs at the bottom please.
And should you include Interests? If they are relevant or genuinely interesting, by all means: it often gives insight to a character, and might give the interviewer something to break the ice with. However, please do not put “Socialising”. It means you are a drunk.
Next month, I’ll be delivering on my promise to provide equally devastating interview tips. Another minefield awaits.
Martin Tripp Associates is a London-based executive search consultancy. While we are best-known for our work in the TMT (technology, media, and telecoms) space, we have also worked with some of the world’s biggest brands on challenging senior positions. Feel free to contact us to discuss any of the issues raised in this blog.