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What consumer media can learn from booming B2B

Matt D'Cruz 13th June 2018

It’s the content, stupid

Readers of Digiday may have noticed an interview with Martin, talking about media’s shift towards subscription-based services. Many of the arguments in there will be familiar to regular readers of this blog. It confirms a recent trend we’ve been following – as Google and Facebook continue to hoover up the vast majority of online advertising spend, media companies are increasingly looking to online subscriptions to grow revenues.

Of course, one area of media that worked this out a long time ago is B2B media. High-value subscription-based business information is a sector we expect to continue growing, and the amount of high-level M&A activity in the sector would appear to confirm that. Earlier this year Blackstone agreed to take a majority stake in Thomson Reuters’ Financial & Risk business for over £17bn. IHS Markit followed up a successful merger by agreeing to buy Ipreo in a $1.86bn deal. Our client, Argus Media, was last year acquired by

Four facts we learned about the future of the gaming industry from E3 2018

Chris Sutcliffe 13th June 2018

Every year, the Electronic Entertainment Expo (E3) churns out enough news, analysis and memes to keep the content-hungry gaming press happy for at least the next quarter. 2018’s conference was no different, with strong showings for games like Cyberpunk 2077, Devil May Cry V, Super Smash Bros. Ultimate and tons more.

But underpinning all those flashy reveal trailers and lengthy gameplay demos are some trends that demonstrate where game devs and publishers believe the future of the industry lies. Not just in the genres they think are going to be popular, but in where the money to support multi-million dollar game development is likely to come. Here are a few of those trends:

E3 – Has Microsoft Done Enough?

James Dodd 11th June 2018

With PlayStation and Nintendo holding most of the cards when it comes to popular video game exclusives, people have not only been questioning the worth of owning an Xbox, but whether there was any point in Microsoft making another one. So, all eyes were on Microsoft’s E3 conference last night. Some considered it a do or die

Paul Dacre: a complex legacy

Martin Tripp 7th June 2018

Those of you who are regular readers of our blogs may well have picked up that we are exactly the kind of hand-wringing, politically-correct, liberal-minded multiculturalists that the Daily Mail despises.

So long, and thanks for all the Brexit

So the decision of Paul Dacre to step down as Editor of the Daily Mail might be seen as a cause for celebration to people like us. Certainly, anything that tones down the constant divisive tub-thumping would be welcome: the country is as divided as it has ever been, and needs less hateful rhetoric.

But you might also know that we constantly

Lessons from #MeToo and Harvey Weinstein

Rhea Mills 1st June 2018

Time’s Up, Weinstein

By now we’ve all breathed a sigh of relief at the recent news that movie mogul and serial molester, Harvey Weinstein, has been arrested… and recovered from the disappointment of learning he was promptly released on a bail charge. We’ll also have heard about Benjamin Brafman’s legal defence: his client, he insists, ‘didn’t invent the casting couch.’ Hardly a perceptive observation. The concept of the casting couch is as old as Hollywood itself. But every industry is implicated in this post-Weinstein reckoning, as the viral hashtags #Timesup and #MeToo have demonstrated. We simply cannot

New niches trump old brands: Magazine publishing 2018

Chris Sutcliffe 29th May 2018

Time Inc. UK, the publisher of some of the most well-known magazine brands in the world, is changing its name (again). The company is incorporating its current name and its former name – IPC Media – to create TI Media, a decision that was made to honour its past as it looks to the future, according to its executive chairman Sir Bernard Gray:

“As a company, TI Media is proud of its past and confident of the future. Our new name opens the next chapter of our story with familiarity and new energy.”

So far, so similar to the rhetoric around other brand name changes. What makes TI Media’s new name notable is that it strips away the historic association with magazines that both the Time Inc. and IPC brands had in spades.

AI is leading the charge for SaaS growth

Chris Sutcliffe 24th May 2018

In April of this year, UK startup Juro landed $2m in seed funding from Berlin-based VC firm Point Nine Capital, among others. Juro, which provides software-as-a-service (SaaS) sales contract tools to its users, typically caters to customers that have to manage a relatively high volume of contacts, such as marketplaces – making it a prime example of an on-demand software provider who is counting on artificial intelligence to increase the value proposition of their software.

Wisdom of the cloud

Juno’s CEO and co-founder Richard Mabey told TechCrunch that AI was vital for future growth:

“We actually could have strung it out to Series A… But we had multiple offers come in and there is so much of an explosion in demand for the [machine learning] that it made sense to do a round now rather than wait for the A. The whole legal industry is undergoing radical change and we want to be leading it.”

Juro is far from the only SaaS provider who see AI as being the future of their product. Salesforce, for instance, which has been described as the “quintessential” SaaS provider for its cloud-based customer relationship management (CRM) tools, acquired AI startup MetaMind just over two years ago, to “further automate and personalize customer support, marketing automation, and many other business processes”.

Five lessons from the Glassdoor acquisition

Matt D'Cruz 18th May 2018

In what is both one of the bigger tech acquisitions and recruitment stories of the year, the Japanese firm Recruit Holdings is set to buy Glassdoor in a deal worth $1.2bn. The buyer, which also owns recruitment site Indeed.com, will gain access to a vast database of employee reviews, salary data and a huge volume of active job seekers. Glassdoor is also the second-largest job site in the US – the largest being Indeed – so the synergies are obvious, especially if the new owner opts to further integrate the two sites. Whether this justifies the gigantic valuation is another question entirely – the barrier to entry for new rivals doesn’t seem especially high to me, leaving the sector very open to further disruption. But Glassdoor, which has 30m members worldwide, is already growing faster than LinkedIn, Indeed and Monster, so what lessons can employers learn from it?

Three ways streaming services have already changed TV forever

Chris Sutcliffe 17th May 2018

Everyone knows by now that the broadcast business model has been fundamentally altered by the rise of digital streaming. Digital ad-spend has overtaken TV ad-spend in the US and UK, and by many accounts US television ad-spend is in a state of permanent recession (it is expected to bounce back slightly in the UK).

Smart business

More than that, though, over-the-top (OTT) services have disassembled the bundles upon which lucrative television deals were built. Sports content, for instance, was once the foundation upon which most cable and satellite bundles were built, in what Stratechery’s Ben Thompson called last year as “the last pillar to crumble” in the traditional pay-TV model.

But OTT services, and people’s expectations about on-demand media, have finally reached that pillar: Among all the many skinny bundles that don’t include sports, there are individual subscription services like the WWE Network, and even efforts to create the ‘Netflix for sports’. The Guardian reports:

How media brands build successful e-commerce strategies

Chris Sutcliffe 10th May 2018

It’s not enough for media businesses to be a one-trick pony any more. Outside of the rare Nordic publishers who got into online classifieds early, there are few companies of significant scale who can sustain themselves only through advertising.

Exactly what it says on the tin

While some have gone the business information route, like Skift and other companies in high-value verticals like travel or fashion, an increasing number of media companies are placing their faith in e-commerce.

Put simply, organisations like BuzzFeed and Refinery29 are betting on the relationship with readers and ecosystems they’ve created on their own sites to sell products. There are a number of ways publishers are going about that, whether it’s

The power of the hidden internet

Josephine Kemp 5th May 2018

Can you name the website that receives the most hits in the UK after Google, YouTube and Facebook? Clue: it’s not the BBC, Amazon or Wikipedia. It is Reddit. On average, people also spend more time on Reddit than any other website in the top fifty.

Read it?

The dangers of social media are a hot topic at the moment. Whilst the pros and perils of Facebook, Instagram and Snapchat are openly discussed, less commonly mentioned are the so-called ‘hidden’ forums like Reddit, Voat and 4Chan.

The hidden internet is creating safe space for people to express opinions they would not feel comfortable discussing in real life and risking real life relationships. They can help previously

Frenemies forever: Future fights between media owners and platforms

Chris Sutcliffe 3rd May 2018

With all the noise from Google and Facebook over projects to help fund journalism, from the Digital News Initiative to Facebook’s forays into funding local journalism, you might think that those giants are finally putting their weight behind an industry that they’ve been accused of undermining.

At least pretend you mean it…

Similarly, as publishers abandon scale in pursuit of subscription models, you can easily believe that news publishers and search and social giants are no longer in direct competition for ad money and that therefore the lopsided competition between the two is at an end.

Both of those statements are true, to an extent. Google and Facebook are

Show me the games!

James Dodd 18th April 2018

We have long argued that the games industry should be treated as seriously as those other pillars of the entertainment business, film and music. Government seems to be getting the message, and – as we reported last month – the figures certainly stack up.

But perhaps the BBC is still struggling with the idea of games as a grown-up industry in its own right. When the industry does get coverage (on the Today show, for example), the presenters are typically as well informed as, say, a US senator facing a Facebook Chief Executive.

And then there was last week’s broadcast of the BAFTA Games Awards ceremony. If there is one thing

Archiving the internet: content for posterity

Chris Sutcliffe 16th April 2018

Back in January the Guardian redesigned its website, bringing a suite of small quality of life improvements to its digital audience’s experience to coincide with the launch of the paper in tabloid format. The redesign has been fairly well-received, but the Guardian – and other sites that have altered the front- and back-ends of their sites – have inadvertently stumbled upon what is becoming an acute issue around preservation of content online.

Disney’s strategy and what it means for broadcast

Rhea Mills 13th April 2018

Last week it was reported that Rupert Murdoch, as part of his attempt to buy 100% of Sky, may attempt to sell Sky News to Disney in order to keep regulators happy. It has subsequently emerged that Disney may have to bid for the entirety of Sky if the Competition and Markets Authority quashes Murdoch’s bid. While the debate in this country has focused predominantly on Murdoch’s endgame, relatively little attention has been paid to what Disney would be looking to gain here.

Take your pic…

Disney’s ambitions highlight several trends within the wider TV sector; they appear to be realising the hitherto missed tricks of traditional broadcasters when staving off the ‘threat’ of SVOD providers such as Netflix and Amazon. And they have plenty of reason to do so.

During the first quarter of this year, FierceCable reported, “Disney’s media networks operating income fell 12% to $1.2 billion due to sagging performance by Hulu [reported as equity], A+E and the broadcasting segment.” Pay-TV has generally found itself lagging behind

What can news publishers learn from the success of the Nintendo Switch?

Chris Sutcliffe 10th April 2018

Modern media, to some extent, is just a series of stunts and marketing materials.

News publishers have to compete with digital outlets who, by nature of the race to scale, sell their content with hyperbole and screaming rhetoric of the sort we used to call ‘clickbait’. Even BuzzFeed, whose news wing is consistently breaking some of the biggest stories of any given week, used to indulge in this.

Switch your thinking…

Consequently even the legacy publishers find themselves dragged further towards that hysterical drive to be noticed. Take The Atlantic, the US-based publication whose work and business model other publishers look upon with envy. Last month, it appointed the arch-conservative columnist Kevin Williamson, as a stunt intended to broaden its appeal, though it was dressed up as an attempt to provide balanced coverage. Unsurprisingly,

How publishers should approach the podcast as a medium

Chris Sutcliffe 6th April 2018

There have been many moments where podcasts have been heralded as having ‘arrived’: The Guardian publishing the first series of The Ricky Gervais Podcast in 2005, the founding of Midroll Media in 2014, the first series of Serial in the same year and the launch of the GE-sponsored The Message in 2015 have all been pointed to as the moment the medium really took off.

Podcasts and radio are converging into ‘audio’ – what does that mean for publishers?

The truth, as I discussed with podcast expert Vanessa Quirk on an episode of Media Voices last year, is that there really was no moment you can point to as being the singular point at which podcasting became viable for publishers and media companies. Even the so-called ‘Serial effect’

Diversity in the Theatre Workforce

James Dodd 27th March 2018

Earlier this year The Stage reported on an arts council report which stated “BAME and disabled staff still ‘significantly underrepresented’ in theatre.” In 2016 The Guardian reported on another arts council report with the headline ‘Number of BAME arts workers must improve.’

So why is this still a problem?

Theatre has a history of pushing boundaries and opening doors. Broadway’s hit musical Hamilton casts black, rapping performers into the role of one of America’s founding fathers, the white Alexander Hamilton. Graeae Theatre Company champion the inclusion

New opportunities amid falling TV ad spend

Chris Sutcliffe 27th March 2018

The US linear television industry has hit ‘permanent recession‘ in terms of the proportion of the total ad spend it commands, according to Magna. The rapid rise of digital ad spend has necessarily come at the expense of other areas and television, despite its reputation for delivering the best ROI of any medium, is no longer looking quite so unassailable. Mediapost’s Joe Mandele writes:

“‘National television ad sales will decline between -2% to -3% going forward,’ Magna concludes.

The picture is not any prettier for the local TV ad marketplace, and with the exception of election years, Magna does not expect any growth for local TV at all.”

The same is true to a lesser degree in the UK, where AA/Warc predictions in January put the % YOY change in television ad-spent at -2, even including the 11.4% increase in ad spend against VOD. That’s despite

There is no such thing as ‘The Duopoly’

Chris Sutcliffe 21st March 2018

George Orwell wrote that jargon and obfuscating language contributes to the degradation of the English language to the point that meaningful dialogue is impossible.

One of many Google HQs

He might have had a point, too: The term ‘fake news’, which the Reuters Institute recommended should be stripped from conversation around online misinformation, was meaningless almost as soon as it was born, allowing it to be hijacked by politicians with an anti-media bent. One of the people who coined it, BuzzFeed’s Craig Silverman, has admitted culpability in that (though he can’t really be blamed for not predicting how it was to be co-opted), and I’ve been arguing it should be retired as a term since August of last year. Because it was jargon, ‘fake news’ has made discourse about misinformation impossible.

New report, published today by @EU_Commission High Level Group on disinformation, contains: “a clear and unequivocal abandonment of the term ‘fake news’. @rasmus_kleis #fake #news https://t.co/UbKwHmW2x8

— Reuters Institute (@risj_oxford) March 12, 2018

‘Millennial’, too, has drawn ire as being completely useless as a description of an entire generation’s habits and trends. It has led to

Books: print media’s last stand

Martin Tripp 16th March 2018

Quite rightly, there was a celebratory air to last week’s IPG conference. While the trend for most media sectors is reported as gloomy, book sales have been consistently growing for the last few years.

Stronger than they look

According to Mintel, 74% of Brits bought or read / listened to a book in 2016/17. The Publishers Association reported record sales of books and journals in the same period, rising to £4.8bn. Sales in both print and digital categories are up – with print consumption massively dominating the UK market (around 90% of copy sales).

So why are print books outlasting their physical counterparts in other media sectors? Well,

What are the opportunities for a digital-only NME?

Martin Tripp 14th March 2018

Old musical express

Another week, another print closure. Or, to put it in the euphemistic terms of the press releases: Another week, another refocusing on digital strengths.

The New Musical Express (NME) is shuttering its print operation after a much-publicised move to a free distribution model in summer 2015 which was designed to boost the magazine’s attractiveness to advertisers through an increase in circulation. In the announcement,

ITV and WPP – similar problems, similar solutions

Martin Tripp 6th March 2018

Shares in both ITV and WPP have fallen dramatically following their latest results. In both cases, this can be put down to the habitual complacency of a market leader. Neither business has been quick enough to restructure, nor trail-blazing in its digital offering. Neither have understood the major threats to their businesses through the duopoly of Google and Facebook.

Looking up?

So while there are obvious similarities in the business failings, the stories at the top of the businesses differ markedly. WPP is still helmed by its leader of 32 years, Martin Sorrell. ITV, after years of Adam Crozier’s stewardship, has a new CEO in Carolyn McCall.

McCall, the former CEO of the Guardian, has most recently been running EasyJet. She has seen advertising as both seller and buyer, and has hands-on experience of the value of data in her last role. As Simon English points out in the Standard, McCall is

At last, good news for the entertainment retail industry

James Dodd 1st March 2018

In a recent blog, we looked at the threat Brexit represents to the future of the UK creative industries, focusing mainly on the games industry – and for a very good reason: the UK games retail market is now a £3.35bn industry, its sales now almost equal to that of home sales for music and video combined.

Other cards are available

But this blog perhaps missed the wider, refreshingly positive story about the state of the entertainment market as a whole. For many years, reports have suggested

Trinity Mirror and Express Newspapers: Death, taxes and media consolidation

Chris Sutcliffe 7th February 2018

When news broke last week that Express Newspapers and its titles the Daily Express, the Daily Star and their Sunday editions were back up for sale, the sense I had was that the other shoe had finally dropped. The only linked buyer, Trinity Mirror, had been in talks with Richard Desmond’s media empire-ette about the acquisition three years ago, only for the discussions to collapse over a dispute about pensions.

Although a Trinity Mirror spokesman hedged about the exact date the £127m takeover bid would go through, saying “there’s still some way to go. This is not yet a done deal”, the reality is that those titles, plus celebrity title OK! magazine, will almost certainly be helping to prop up Trinity Mirror’s business very shortly (Friday if you believe the reports). There’s too much synergy between the two companies’ strengths and their needs for it to be otherwise.

Trinity Mirror (which happens to also be in the news this week for another, less savoury reason) still needs to make savings. At the same time it is very keen to expand its portfolio and create a genuine national-to-local appeal to advertisers, as can be seen by its acquisition of regional newspaper group Local World. And just as with Local World, a big part of the appeal of the Northern & Shell assets is that it can conduct significant backroom synergy while retaining the coverage and scale.

Managing expectations in an age of overblown media valuations

Chris Sutcliffe 2nd February 2018

You could argue that the most important skill of any media leader is the ability to temper expectations. Everyone’s constantly looking for the next unicorn, and as soon as some hot new thing appears suddenly everyone’s on the accelerator and nobody’s on the brakes. The next step is typically a sky-high valuation and successive rounds of VC investment – followed by a tepid or downright chilly response when the property takes longer than expected to find its feet or fails to deliver a return.

Look at what happened with Mashable, which sold for a fifth of its Spring 2016 valuation of $250m at the end of last year, and which had staked its fortune on the ability to reach a generalist audience at huge scale. When it sold to Ziff Davis in a “fire sale” price in December, much of the analysis

How Brexit uncertainty threatens the future of UK creative industries

James Dodd 31st January 2018

Last week, it was reported that there are more unfilled job vacancies than ever before in the British economy. As of November 2017, there were 810,000 unfilled vacancies in the UK – an increase of 60,000 on the previous year.

For all employers, that deserves a moment of reflection. But for employers of highly skilled workers, such as programmers, the current situation threatens to become a crisis as uncertainty over the direction of Brexit creeps in.

Global Talent Competitiveness Index.

The challenge of attracting talent to the UK is underlined by the latest Global Talent Competitiveness Index (GTCI), which shows the UK has dropped from 3^rd place in 2017, to 8^th place this year. The rumours and uncertainty surrounding our future relationship with the European union are evidently making the UK a less attractive place to work.

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