Late last year a taxi drivers’ organisation in Barcelona successfully challenged Uber’s assertion that it is not primarily a transport company. The European Court of Justice ruled in the taxi drivers’ favour, throwing out Uber’s argument that it was first and foremost a digital service, noting that since Uber was central to the operation of the taxi-like service, it was more than simply an intermediary.
The ruling comes at a particularly interesting time for media companies in the UK. As Jason Moyer-Lee, general secretary of the Independent Workers Union of Great Britain, said:
“Today’s judgment made clear, as a matter of law, what everyone already knew as a matter of common sense: Uber provides transportation services, not technology services.”
Part of the problem media companies have with platforms like Google and Facebook is a clash of definitions. It’s well publicised that neither of the Duopoly consider themselves