E-learning is big business. The share of people in the UK taking online learning courses more than doubled between 2007 and 2016 (4% to 11%), and globally the e-learning market is expected to reach $65bn by 2023. The advent of cloud-based infrastructure and a rise in competing e-learning platforms means there is more choice than ever for companies looking to boost employee skills through digital learning.
Between e-learning platforms like Docebo, Grovo and LearnUpon, there are many points of similarity. All are aiming to provide comprehensive learning tools at scale, and the majority are building out customised learning modules and courses that are tailored to consumer needs in an attempt to dominate the markets in which they operate. Many e-learning providers are also keen to promote their international efforts in line with the globalisation of the companies they market to: Learning Technologies Group (LTG) recently announced the launch of ‘Instilled,’ a new learning experience platform, with the explicit promise of aiding international companies, with the ability to “disperse content globally and translate it into more than 100 languages.”
But as more platforms build out similar solutions to common problems, the need for points of differentiation between competitor platforms is becoming ever more acute. From the gamification of e-learning to introducing more sophisticated points of contact between peers, here’s how the leading platforms are attempting to stand out and dominate the world of e-learning.