• Two thirds of performance venues have lost over 70% of revenues, our survey shows
• Government help covers less than 30% of those losses, 87% of venue leaders say
It is clear that the UK is about to suffer a severe recession. But some industries will be hit much harder than others. We have conducted a survey of CEO’s and leaders of theatres and performing arts businesses, and the results are shocking.
Over the last few weeks we have had the opportunity to talk to hundreds of business leaders to understand how they are adapting to the current crisis. These range from global corporates to early stage start-ups across media, information, technology and entertainment – or MITE. Even with such a broad range of organisations, there’s a common thread that unites them.
It sort of works as an equation – and though it may not offer a panacea, it may be a predictive shorthand for which companies will come out of the crisis strongest.
We think you can boil it down to this: Community + Content + Delivery = Habit.
(Reductive, we know: but this is a blog, not a book, and we only have a thousand words.)
First, let’s start with the right-hand side of the equation: the answer.
All MITE businesses depend on habit. We need people to have
In 2019, experience trumps product. Retail outlets are retooling their spaces to make the experience of shopping, the so-called ‘retail journey’, as attractive to the consumer as the items they hold in their arms as they leave the shop. Many media companies are attempting to emulate Time Out’s food market success and transition into events and experience businesses, the better to appeal to the Millennials and cash-rich Boomers who prioritise making memories.
A lot of that is driven by the rise of consumer technology that enables brand new experiences, from portable 3D printers that let you take away a physical model of your own face at the end, to venues dedicated entirely to esports, to the ever more interactive experiences offered by theme parks. Many savvy media companies and retailers