The interactive future for theatres

Virtually engaged

In 2019, experience trumps product. Retail outlets are retooling their spaces to make the experience of shopping, the so-called ‘retail journey’, as attractive to the consumer as the items they hold in their arms as they leave the shop. Many media companies are attempting to emulate Time Out’s food market success and transition into events and experience businesses, the better to appeal to the Millennials and cash-rich Boomers who prioritise making memories.

A lot of that is driven by the rise of consumer technology that enables brand new experiences, from portable 3D printers that let you take away a physical model of your own face at the end, to venues dedicated entirely to esports, to the ever more interactive experiences offered by theme parks. Many savvy media companies and retailers

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