Category: Games

How Pokémon Go brings augmented reality to mainstream (and main street) businesses

OliverLuft 26th July 2016

In less than a month since launch, Pokémon Go, the location-based, augmented reality game for mobiles, has become a phenomenon and a record breaker.

It’s the fastest game to ever top the App Store and GooglePlay. In its first week became the most downloaded app of all time, and it’s also become the most actively played mobile game in the US ever.

In under four weeks, the game has been made available in 35 countries and has more than doubled the share value of Nintendo, which made the original Pokémon game in the 1990s, to $42bn.

That’s incredible, not only for the sheer escalation, but because Nintendo doesn’t even produce the new game. It’s made by Niantic, of which Nintendo owns a share and from which it receives a licensing fee.

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Xbox One vs PS4: which console won Christmas?

Matt D'Cruz 17th January 2014

Thanks to staggered release schedules, we’ve been robbed of a good old-fashioned console war for several years now. But, with Microsoft and Sony launching the Xbox One and Playstation 4 within a few weeks of each other in November, the tail end of 2013 once again presented the opportunity to put the devices back to back. So, which of these two consoles won Christmas?

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GTA V – an unrivalled financial success and a media jobs generator

Albert Ng 9th December 2013

One of 2013’s most eagerly awaited gaming releases, Grand Theft Auto V, has proved to be the most successful launch in the industry’s history – but what does that mean when compared with other media earnings of recent times?

The game – developed by Rockstar Games – had reported sales topped $1bn (£626m) within three days of its release.

To put that success in some kind of context it’s useful to compare the figure with earnings in media verticals that sit away from the world of computer gaming.

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HMV, Jessops, Comet, and digital strategies

Martin Tripp 15th January 2013

It is too easy to say that a lack of a coherent digital startegy is what killed HMV, Comet and Jessops. Too easy, but at least partly true.  As this article by Philip Beeching on Guardian.co.uk shows, the senior management at HMV refused to understand the inevitable, even when it was presented to them in 2002. He claims that, at an advertising pitch he made:

The relevant chart went up and I said: “The three greatest threats to HMV are, online retailers, downloadable music and supermarkets discounting loss leader product.”

Suddenly I realised the MD had stopped the meeting and was visibly angry. “I have never heard such rubbish”, he said, “I accept that supermarkets are a thorn in our side but not for the serious music, games or film buyer and as for the other two, I don’t ever see them being a real threat, downloadable music is just a fad and people will always want the atmosphere and experience of a music store rather than online shopping.”

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Codename Orbis: the PS4 rumour-mill can only be good for media jobs

Matt D'Cruz 29th March 2012

An unnamed Kotaku source caused a flutter of excitement yesterday by claiming that the PS4 is expected to launch around Christmas 2013, and is codenamed Orbis. While doubts persist as to the veracity of these claims, it’s believed that “select developers” have already received development kits for the new console. It can only be good news for developer and media jobs in the long run.

Apparently, the Orbis won’t be backwards compatible with PS3 games, potentially disappointing millions of gamers. But most intriguing is the news that the PS4 will have some kind of functionality built in that will prevent the use of pre-used disc games – locking a particular disc to a single PSN account.

At the very least it will severely limit the functionality of second-hand games. As an anti-piracy measure you can see their thinking, particularly as full retail games will be available in download-only format. But as someone who grew up eagerly borrowing and lending cartridges in the playground, it’s hard not to feel like something’s being lost here. Regardless of the truth or otherwise of yesterday’s rumours, expect something spectacular.

Tax breaks for creatives – more please, it’s good for media jobs

Martin Tripp 20th March 2012

A day before the RTS awards, it’s good to see the government heavily trailing tax breaks for British TV productions in this week’s budget. Obviously, this is not yet policy; we wait to see how this will pan out on Wednesday. Nonetheless, an article in the Guardian today illustrated the huge impact these – relatively inexpensive – tax breaks can have on the industry. They can, for example, be great for media jobs creation.

Downton Abbey was, of course, a huge success. While it did not

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Game BAFTAS: the media headhunters’ predictions (with a bit of help…)

Matt D'Cruz 16th March 2012
Tiny pixellated characters the world over will be spending today rehearsing their acceptance speeches and perfecting their gracious defeat faces, as tonight sees the great and the good of the games industry pitted up against one another at the Game BAFTAs.
So here are the media headhunters’ predictions (with more than a little bit of help from tech journalist and blogger Daniel Nye Griffiths – actually, we asked him for his verdict on the frontrunners, and who he’s tipping to take home the big awards – this is all his work…):
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Zombieville developer pulls out of Android – is this a trend media recruiters should keep an eye on?

Matt D'Cruz 13th March 2012

 

Not long after I posted yesterday’s entry on the importance of content to mobile OS’s, my attention was drawn to a post from Zombieville developer Mika Mobile. Essentially, the company has decided that it isn’t making enough from Android downloads to merit the time it takes to keep them updated, and is pulling out of Android development altogether:

“We spent about 20% of our total man-hours last year dealing with Android

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