Martin Tripp Associates Recruitment Archives - Page 4 of 5

Christopher Fordham replaces Richard Ensor as Euromoney Managing Director

Martin Tripp

It was announced today that, after an extensive media executive search, Euromoney Institutional Investor has replaced its MD, Richard Ensor, with a member of the Euromoney board, Christopher Fordham. Moreover, it was announced that Ensor would become Executive Chairman of the business, replacing Padraic Fallon who has held the position for a number of years.

This is one of those moves that normally makes me raise my eyebrows. You call that a search? Usually, given these announcements, I am reminded of James Murdoch’s appointment as CEO of BSKyB in 2003 – and look how well that turned out.

But Euromoney is arguably different. While it is self-evidently true to say that a company has a unique culture, in Euromoney’s case this has been critical in its success. And it has been incredibly successful: it has a market cap approaching £1bn and is likely to announce profits of over £100m this year. As this article shows, when Ensor took over, the company was making one tenth of that.

Fordham joined the company in 2000 (placed, as it happens, by my former business partner John Watts), and has since overseen a hugely successful strategy of organic and acquisition-driven growth. Like his predecessor, he is very smart, with an absolute grasp of detail and a gut instinct for strong businesses. He will fill Ensor’s boots admirably – just as Ensor will fill Fallon’s.

I don’t envy the search company that had to try to better Fordham (it wasn’t us). Executive search is all about covering the market to ensure that your client has absolutely the best candidate for the job. As frustrating as it may be, you sometimes have to accept that the best candidate is already in the business.

enquiries@trippassociates.co.uk

Martin Tripp Associates is a London-based executive search consultancy. While we are best-known for our work in the TMT (technology, media, and telecoms) space, we have also worked with some of the world’s biggest brands on challenging senior positions. Feel free to contact us to discuss any of the issues raised in this blog.

Mail Online is growing: will it kill the paywall and lead to media jobs hires?

Matt D'Cruz

The Guardian’s Dan Sabbagh yesterday noted that Mail Online’s revenues have grown by 69% in the last year, from £16m to an estimated £27m. For Sabbagh, this is vindication of the Mail’s advertising-fuelled approach (and by extension, The Guardian’s) over News International’s much-criticised Times paywall. Since the wall went up, the Times’s growth has been respectable, but there are signs that it may be slowing down, with NI attempting to make up the shortfall with price hikes, particularly for tablet subscriptions.

It’s worth pointing out that even by Sabbagh’s calculations, The Times website appears to be making more through subs that The Guardian’s is through advertising, but any sign of slowing growth is a worry. This is where the Mail’s astonishing success comes in – Mail Online’s growth has been built on a platform of traditional Mail readers, bored office workers and enraged Twitter liberals. It’s difficult to read an article like this recent piece on the French election and not see a calculated attempt to whip up some lucrative, hit-friendly outrage. But it works – the Mail’s online alchemy means they’re making money even from people who hate them with a passion. Who’s likely to pay for a Times online subscription? People who already like The Times, and there’s a finite number of them.

But all this means that Mail Online is fully integrated into the way that news is predominantly consumed in 2012 – and putting journalists into media jobs – as office browsing material or part of a noisy and often chaotic network that includes other news sites, blogs and social media. Whether they’re fuming at a disparaging piece on the NHS, trawling for football transfer gossip or just looking at large pictures of Rihanna in a bikini, it means people click, people link, people debate, and then yet more people click. The Times’s paywall has cut it off from this ecosystem.

That’s not to say that paywalls can’t work under any circumstances. Far from it – parts of the B2B sector have had considerable success by charging for information people have to have and are willing to pay a premium for. They’ve largely done better than their advertising-driven rivals. The less rigid subscription models favoured by the likes of the FT and the Economist have been broadly successful. But these are titles that occupy a particular niche within their marketplace – even a Times exclusive will be followed up by the Telegraph, Guardian or BBC within minutes. News International’s defenders will point out that people have always paid for printed news in the past, but cover prices have only ever represented a small proportion of overall newspaper revenue. If The Times’s online growth is indeed levelling off, it’s time to rethink that paywall.

enquiries@trippassociates.co.uk

Economist revenues up despite print advertising slump

Matt D'Cruz

A lesson for traditional publishers everywhere- and perhaps as a knock-on the media jobs market – in the news that the Economist Group has managed to raise pre-tax profits by 9% year-on-year, despite a 17% fall in print advertising revenue for its UK title.

The Economist has been so successful at offsetting the ill effects of the ongoing print advertising storm partly because it’s been prepared to be innovative without jumping on bandwagons. While they’ve embraced tablets and smartphone apps, gaining 10,000 digital subscribers in the process, they’ve resisted the temptation to try and beat rivals in the breaking news game. And, crucially, they’ve managed to grow their digital business without cannibalising print subscriptions. Magazine subscriptions have held steady and print revenue was up 8% despite the advertising slump.

Of course, it can’t hurt that casual interest in economics has been sky high over the last few years, and that the Economist has a generally affluent readership. But it’s also succeeded by flying in the face of print publishing’s received wisdom that in the age of the internet, people want short, punchy, accessible content quickly. For years, magazines have raced to cut word counts and big words alike, oblivious to the fact that readers can get content like that on the internet anywhere. But the Economist’s success shows the opposite, that the publications best placed to survive are those who can provide an authoritative voice and something of substance to their readers, without underestimating them. Denser, longer-form articles still work better in print than online, and the Economist looks good on coffee tables. A bit of humour helps too (see left). A lesson for magazine publishers everywhere, if they’re prepared to heed it.

enquiries@trippassociates.co.uk

Warren Buffett is buying local newspapers – is this good news for media jobs?

Martin Tripp

So, Warren Buffett has decided the time is right to buy local newspapers. Not content with snapping up 63 daily and weekly newspapers of Media General, it seems he is eyeing more acquisitions. Could this be good for the media jobs market in the US?

Why would anyone want to buy local newspapers? Why, in particular, would the world’s most successful investor want to buy local newspapers? The perceived wisdom is that it is a shot business

Local news success must come through relevance

Martin Tripp

I recently read an article by James Ashton in the Evening Standard which is one of the most incisive I’ve read in recent times about the plight of regional newspapers and the knock-on effect for media jobs in the regions.

It is ironic that, while we have a culture secretary who is championing “ultra-local” broadcast businesses, print equivalents are rapidly losing the sense of identity that makes them a ‘must buy’. Of course, it is an expensive thing to maintain a news centre

What could Pinterest do for fashion e-commerce, tech and media jobs?

Esther Gill

The explosion of Pinterest is something we hear about on a daily basis. The fact that it’s biggest group user group is 18-34 year-old, upper-income women who are interested in subjects such as fashion and interior design is of great interest to fashion e-commerce players. The site appeals to the human desire to collect things and

Recruiting into media executive jobs: Kingfisher and Burberry lead the way

Esther Gill

At this week’s Retail Week Conference, Kingfisher chief executive Ian Cheshire told delegates that they need to improve innovation in order to remain competitive and that retailers will need to recruit people with a “real point of difference and who understand brands” because it is a different skill to those who trade the business.

As well as recruiting for technologists who can lead innovation recruiting into media executive jobs is vital. Retailers should carefully consider

Media jobs: movie marketing lessons – what’s the strategy?

Martin Tripp

Speaking on Radio 5 Live to Simon Mayo and Mark Kermode today, Andrew Stanton, director of John Carter, complained that people were fixated on “the money”. “It’s the most boring subject in the world”, he protested. “I make films for myself.”

Of course, it is difficult to criticise someone with his track record (Toy Story, Wall-E, Finding Nemo, etc). But, as Kermode later protested, if you spend $250m on making a film, people are bound to focus on the money. Investors want a return

How does direct resourcing effect media recruiting?

Martin Tripp

We’ve been working recently with eSocialMedia to improve the way that we communicate with our clients – an area in which, up till now, we could definitely improve.

I was intrigued to see on their website mention of the Direct Resourcing Think Tank (DRTT), which they hold every six weeks or so.

Media recruiting: managing your career starts at the bottom of the ladder

Martin Tripp

This article first appeared in Press Gazette

At the end of last month’s column, I wrote: “That thing they always said about treating people well on your way up because you might need them on your way back down is really true. I can think of a number of people who struggle to get work because they burned so many bridges in the past.”

I have written little about the importance of maintaining good relationships in your career; cynically, it might be called career management. A great many people in business

Careers in journalism: what have I learned in fifteen years as a media headhunter?

Martin Tripp

This article first appeared in Press Gazette

Last month marked fifteen years since I became a media headhunter. Much of that time has been concerned with careers in journalism. Which begs the question: what, if anything, have I learned in that time? Here are some things I didn’t know back in 1996:

Augmented Reality T-shirts – anything in it for media recruitment?

Esther Gill

Clothing company Zappar takes augmented reality clothing to a whole new level. This year, the company created interactive t-shirts that work with a free app – customers download the app and then view the t-shirts through their device screen. The t-shirt then ‘comes alive’ as the customer touches part of the t-shirt on the screen (see video). What’s really clever about the Zappar t-shirt is that it merges shopping and games in a move to generate interest and push sales. The t-shirts went on sale in the autumn in Macy’s and JCPenney stores in the U.S.

U.S. retailer Moosejaw created an X-Ray App last year that uses

Changing face of media – fifteen years as a headhunter

Martin Tripp

Today marks fifteen years since I first became a media headhunter.

It is astonishing how much the sector has changed in that time. The job titles themselves are indicative of these changes. While we still recruit MDs, Editors, Sales Directors and so on, we are now as likely to be working on roles like Head of Product Roadmap or Chief Scientist. As business models keep changing, so too do the attributes of the individuals who can add value.

Media recruiting tips: graduates beware

Martin Tripp

This article first appeared in Press Gazette

I have just watched BBC3’s “Up for Hire.“ Four young unemployed people were given an opportunity to show how they would work under different circumstances. I found it quite depressing: not least because it served to underline prejudices about media degrees and media graduates.

Kirsty, one of the four candidates, had graduated in Newspaper and Online Journalism. She was disappointed because she had “paid a lot of money” and couldn’t get the job she wanted in the media. She also mentioned she didn’t like being “told off” or in a team: “I like working on my own really – that’s got something to do with me wanting to be a reporter.” The inability to take direction or collaborate seem pretty large barriers to entry in any career – especially journalism.

Media search consultant: how journalists ruin their chances of getting a job…

Martin Tripp

This article first appeared in Press Gazette

A colleague recently sent me a link to businessinsider.com, where “Headhunters Reveal 11 Ways To Ruin Your Chances Of Getting A Job”. A lot of it applies to getting a job in the media market, but it got me thinking about some things that are specific to journalists.

Media recruiting: should you plan for editorial success – or not plan for success?

Martin Tripp

This article first appeared in Press Gazette

I’ve never been one for a plan. Most of the best things that have happened to me – personally and professionally – have just come out of a willingness to say “Yes”. Or at least “Why not?”

As media headhunters, we disagree with Kelvin MacKenzie about journalism courses

Martin Tripp

Shock news: there are a lot of dinosaurs in the media. And Kelvin MacKenzie is amongst them. Is anyone surprised?

MacKenzie said last month that you learn nothing from journalism courses: “It’s a job, a knack, a talent. You don’t need a diploma… There’s nothing you can learn in three years studying media at university that you can’t learn in just one month on a local paper.” He would “shut down all the journalism colleges today.”

Media search consultant’s take on auto-recruiting firms

Martin Tripp

This article first appeared in Press Gazette

A week ago, we picked up a brief for a client looking for a media search consultant (us) to find them senior writers in the energy sector (see “Job Spy” for more details, by the way). We were given the brief because the client had previously worked with a contingency agency who had forwarded a number of CVs without meeting any of the candidates.

Media headhunters’ view: the christmas job market cheer

Martin Tripp

This article first appeared in Press Gazette

I am writing this in December, a week before Christmas. And, guess what? This week, I have ten interviews in my diary.

This time last year, our media headhunters‘ diary was empty. I was not alarmed; December is always quiet, but last year felt different. Looking at the column I wrote then, there was a sense that the Christmas job market was holding its breath: the economy was fragile, and the election was coming. Magazines and newspapers were closing, and people had spent the year making cut-backs. Even the buoyant online market was showing signs of caution.

Media recruiting: hiring data experts

Martin Tripp

This article first appeared in Press Gazette

Those few of you poor souls who have been reading my media recruiting column over the last year or so will have noticed one thing: I am an eternal optimist. While in these dark days of enforced austerity it is difficult to be upbeat, I have a small chink of light for you. Particularly for those of you who have spent the last several years toiling away in the geekier recesses of B2B media.

Media recruiting tips: going freelance

Martin Tripp

This article first appeared in Press Gazette

Last month, I wrote about the positive reasons for changing jobs at the moment. But not everyone gets to choose; redundancies and closures are happening across every sector of the media, and, as a result, more and more people are being forced to go freelance. With this in mind, I asked a few editors what they thought were the golden rules – the media recruiting tips – of establishing yourself when new to the market. It seems to boil down to the following freelance tips:

Media recruiting tips: post-grad courses for journalists

Martin Tripp

This article first appeared in Press Gazette

Last month, in a somewhat garbled column (blame the theft of my laptop), I looked at journalism degree courses. This month, I want to talk about further media recruiting tips, in fact the first stage of this process – post-grad courses for journalists, and emphasise how important they can be for entry into the industry.

To a large extent, the days of wandering into a newspaper job direct from school are long gone. Many editors regard NCTJ-accredited training as a minimum requirement for new journalists. This is not surprising: the NCTJ is described by its CEO Joanne Butcher as an “industry charity” with a mission to ensure that training reflects the “industry’s gold standard”. Each NCTJ-accredited course should teach the media basics, such as media law, public affairs, ethics, and shorthand. For Butcher, shorthand is a benchmark. “If you’re starting out in the business, get shorthand. It will open a lot of doors.” She recognises that “not every journalist will need it, but it says a lot about someone’s commitment to journalism.”

Editors need to become commercial players

Martin Tripp

This article first appeared in Press Gazette

How commercially-minded are you?

If that question brings you out in a rash, take a deep breath. With B2B publishers fighting for every penny, journalists need to think broadly about media jobs, they need to be to able make a real-terms contribution. They are expected to create supplements, roundtables, and conferences, and work with advertising sales to maximise revenue opportunities. So what does this mean for editorial integrity?

Media executive search viewpoint on media sector recovery

Martin Tripp

Is the economy out of the woods yet?

Apparently not. Most experts say that 2010 will be just as challenging for the media sector as 2009; consumer and business confidence will remain low, and advertisers and subscribers will be increasingly selective.

Media recruiting tips: how to succeed in an interview – if you get one

Martin Tripp

This article first appeared in Press Gazette

This month, as promised, further media recruiting tips, namely a brief look at how to succeed in interviews. I’ve had some real horrors in my time, including a man who, boasting about the money he earned, dropped his trousers to show me the labels. Unusual: but there are many potential pitfalls. With some comments from Allan Cross of The Media Network, here are some danger areas to watch out for:

Media recruiting: why your business needs media people

Martin Tripp

We are all media companies now. And we need media skills to match.

The phenomenal pace of change in internet and mobile technology means that retailers, banks and other consumer-facing businesses are no longer just competing with their high street rivals; they are competing for consumer attention with anyone who has a presence in the digital space. To be effective, they are having to think like media businesses.

Media recruiting tips: ensure your journalism CV gets you an interview

Martin Tripp

This article first appeared in Press Gazette

I promised to write about the journalism CV this month – some basic media recruiting tips. I wish I hadn’t. It’s a minefield. Here are five simple rules, though, which are pretty much universal.

You will not get a job in journalism if there are mistakes on your CV. Get the spelling and grammar right. We all know how tricky it is to edit our own copy: get someone else to check over your CV for errors.
A CV should be (relatively) brief. Note to Australians: two or maximum three pages please. No CV should attempt to encompass every aspect of your career; just the most relevant bits (see 3).
CVs are not a standard document. There is no rule that says it is cheating to adjust it for the job you are applying for. By all means have a standard one ready for generic HR-style applications – otherwise, take your cues from the job description to which you are responding. Make it relevant.
Do not lie. If you didn’t launch the Daily Snipe’s Saturday Magazine, don’t claim credit for it: the media world is small, and someone will know someone… However, if you were the Features Editor on the launch and created a template for ground-breaking profiles, mention it. The same goes for dates of employment: be accurate, and do not try to cover up gaps.
Probably the most important of all: CVs should be about achievements. Everyone has an understanding of what a Features Editor does: there is no point banging on about responsibilities. Tell us what made you a great Features Editor.

So, given these rules, an example of work experience in a journalist’s CV might look like this:

May 2000 – June 2003: Features Editor, Sunday Cod.

Team of 15; budget responsibility for £1m; frequent Sunday Editor.

Commissioned ground-breaking investigation into slavery in the Congo.

Established William Topp, Jane Solid, and Sunita Pluck as columnists.

Won Press Award for Best Feature in consecutive years (2002 and 2003).

Created “Three’s Company” series of profiles, which still run in C2.

Reduced commissioning budget by 40% while maintaining quality.

As discussed above, CVs are all about relevance. Write your CV backwards: potential employers want to see your most recent role first. Similarly, there should also be a greater weight of achievements highlighted in your recent roles: the implication that you started brilliantly and tailed off is one you want to avoid. For the same reasons, employers rarely like to see your education given a higher priority than your work experience: stick your GCSEs at the bottom please.

And should you include Interests? If they are relevant or genuinely interesting, by all means: it often gives insight to a character, and might give the interviewer something to break the ice with. However, please do not put “Socialising”. It means you are a drunk.

Next month, I’ll be delivering on my promise to provide equally devastating interview tips. Another minefield awaits.

enquiries@trippassociates.co.uk

Media search consultancy’s view: Hiring in contract publishing

Martin Tripp

This article first appeared in Press Gazette

Not so long ago, Louise Chunn and Marie O’Riordan were facing it off across the newsstand: Chunn at InStyle, O’Riordan at Marie Claire. Yet this year, they were competing for the contract to publish the John Lewis magazine.

For many years, customer publishing was considered the poor relation among magazine publishers. But publishing agencies were quietly building an impressive portfolio of titles: many would not disgrace the newsstand – indeed, the source of their funding means that their production values can be higher than their paid-for cousins. There are now over 1000 customer titles, with 92 launches in the last 18 months: two of these (I and Arise) have been nominated for BSME’s Launch of the Year category.

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Category: Recruitment