Not worth the effort: the inertia of the undifferentiated internet
One of the most common criticisms of the internet as a publishing medium is, ironically,...Read More
Can location data be the powerhouse of digital advertising?
One thing modern marketers aren’t short of is user data. All the efforts over the...Read More
How programmatic advertising is driving internal change at media companies
How programmatic is driving internal change at media companies Programmatic dominates the digital advertising landscape....Read More
Brands, ethics and controversy: Gillette, Nike and Greggs
There has been a lot of hot air surrounding recent advertising controversies – but, beyond...Read More