Tag: Data jobs

How analysis and data skills can change the way executives make big decisions

OliverLuft

One of the knock-on effects of digital technology is that like never before business leaders can draw on enriched information when making critical choices – but do they really let data rule, or are experience, intuition and gut feeling still the keys to successful management?

In recent weeks we’ve looked at several ways data gathered through digital sources is changing business. We’ve examined how supermarkets are using technology to revolutionise retail, how knowledge of data can help you get a job in both the editorial and commercial departments of a newspaper, we’ve even looked at growing data use in education and how the difficulties of understanding Big Data are, in some instances, restricting the development of personalised, one-on-one marketing.

In short, what we’ve seen is that analysis and data skills will be key to an array of future jobs.

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Five ways data is holding back personalised, one-on-one marketing (the first five really, because there are loads…)

OliverLuft

 

Image of MediaCity Salford

Unless they’ve been on extended leave or in serious dereliction of their duties, senior executives across the country are likely to have heard little else about the future of marketing than how putting customer relationships at the heart of their businesses will be vital in the coming years.

The digital world has forced a series of new challenges on business, and high on that list of challenges is the shift in customer behaviour bought about by the adoption of new technologies and communication through social media.

Firms keen to embrace this behaviour shift – and understand how consumers want to connect digital channels – need to think about how to gather data and then what to do with it.

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Looking for a job with newspaper group? Make sure you understand data…

Matt D'Cruz

If you’ve been following my recent posts, you’ll know I’ve been spending the last few months talking to senior management figures across the newspaper industry – national and regional. The aim of these conversations has been to found out how they see their industry changing, how their specific business is changing, and to understand the recruitment challenges they face.

In all three areas, one word comes up time and time again – data.

“The challenge for me”, said the Head of Digital at one big newspaper publisher, “has been to convince senior management that it’s no longer just about the number of uniques [web and mobile site readers] you can get. That’s in many ways a vanity number.”

If web traffic alone isn’t enough, he went on to say – digital commercial people working at newspapers need to understand much more about their readers in order to sell appropriate ads.

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Want an editorial job on a newspaper? How are your data skills?

Matt D'Cruz

Over the course of a few short years digital technology has fundamentally changed our publishing industries. Daily and weekly print editions have been replaced by constantly updated websites, apps, and digital downloads. Not only that, but the way we tell and adsorb stories has also changed.

To accommodate new formats and ways of sharing information, those working in publishing have been forced to adopt new skills. A keen editor now knows as much about the social media impact of their content and they do about story sources. But what do we really know about the skills publishing will require in five years time? What talents will staff need to remain relevant?

Over the past few weeks, I’ve been talking to senior managers across the newspaper industry to gain some insight into their recruitment needs. For those who have been paying close attention to the sector, much of what they’re saying won’t be hugely surprising , but over my next few posts I thought I’d share some insight for the benefit of any job-seekers out there.

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