This article first appeared in Press Gazette
Last month marked fifteen years since I became a media headhunter. Much of that time has been concerned with careers in journalism. Which begs the question: what, if anything, have I learned in that time? Here are some things I didn’t know back in 1996:
This article first appeared in Press Gazette
Apart from the money, what is the attraction to for journalists to swap media jobs and work in PR?
After all, journalists perceive themselves as troublemakers: news is what people don’t want you to print. The aim of PR is to achieve the opposite.