ITV and WPP – similar problems, similar solutions

Shares in both ITV and WPP have fallen dramatically following their latest results. In both cases, this can be put down to the habitual complacency of a market leader. Neither business has been quick enough to restructure, nor trail-blazing in its digital offering. Neither have understood the major threats to their businesses through the duopoly of Google and Facebook.

Looking up?

So while there are obvious similarities in the business failings, the stories at the top of the businesses differ markedly. WPP is still helmed by its leader of 32 years, Martin Sorrell. ITV, after years of Adam Crozier’s stewardship, has a new CEO in Carolyn McCall.

McCall, the former CEO of the Guardian, has most recently been running EasyJet. She has seen advertising as both seller and buyer, and has hands-on experience of the value of data in her last role. As Simon English points out in the Standard, McCall is

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