Last month I tried to buy software online. I knew what I wanted, but when...
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In recent weeks the concept of “efficacy” has become something we have been thinking about...
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Over the course of a few short years digital technology has fundamentally changed our publishing...
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Social media may have brought a wholly new way for brands to engage with consumers...
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A publishing revolution is taking place and industries of all shapes and sizes need to...
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The traditional ‘funnel’ model used by marketers to map how consumers move from being interested...
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Banner advertising has long been the established method by which digital publishers generate income –...
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The inventor of the world wide web, Sir Tim Berners-Lee, has called for a Bill...
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Remember the days when making a purchase meant having to drive to the shop and...
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