Apparently not. Most experts say that 2010 will be just as challenging for the media sector as 2009; consumer and business confidence will remain low, and advertisers and subscribers will be increasingly selective.
We are all media companies now. And we need media skills to match.
The phenomenal pace of change in internet and mobile technology means that retailers, banks and other consumer-facing businesses are no longer just competing with their high street rivals; they are competing for consumer attention with anyone who has a presence in the digital space. To be effective, they are having to think like media businesses.