Martin Tripp Associates Business Archives - Page 4 of 4

HMV, Jessops, Comet, and digital strategies

Martin Tripp 15th January 2013

It is too easy to say that a lack of a coherent digital startegy is what killed HMV, Comet and Jessops. Too easy, but at least partly true. As this article by Philip Beeching on Guardian.co.uk shows, the senior management at HMV refused to understand the inevitable, even when it was presented to them in 2002. He claims that, at an advertising pitch he made:

The relevant chart went up and I said: “The three greatest threats to HMV are, online retailers, downloadable music and supermarkets discounting loss leader product.”

Suddenly I realised the MD had stopped the meeting and was visibly angry. “I have never heard such rubbish”, he said, “I accept that supermarkets are a thorn in our side but not for the serious music, games or film buyer and as for the other two, I don’t ever see them being a real threat, downloadable music is just a fad and people will always want the atmosphere and experience of a music store rather than online shopping.”

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Media headhunters’ role in search for BBC Director General

Martin Tripp 12th November 2012

Dermot Murnaghan interviewed me today on Sky News about George Entwistle’s departure and the new search for Director General at the BBC. It was a warm-up for his interview with Tim Davie, which ended testily, with the acting DG saying he had a job to get on with and walking off. In contrast, my interview was the very embodiment of civility.

Prior to my interview, I was asked several questions by Sky staff which didn’t make it to air – and some may be worth recording. The following contains a summary of those questions and my answers.

Q: Is it normal for internal candidates to be appointed?

A: As has been fairly well documented, the media headhunters concerned in Entwistle’s recruitment (not us) approached and interviewed a broad range of candidates for the role. The shortlist contained

Random, Penguin, Northcliffe Iliffe – tactics for survival and media jobs

Martin Tripp 29th October 2012

If early reports are to be believed, today’s news might mark a renaissance in that most challenging of media propositions, the joint venture. In some quarters, Pearson’s proposed sale of Penguin to Bertelsmann is being presented as a JV: in fact, the deal would give Pearson a minority 47% stake in the proposed business. But in another interesting development, David Montgomery is reported to be heading up the bid to combine the local newspaper assets of Northcliffe and Iliffe / Yattendon. Under this proposal, each vendor

How much will augmented reality change the way we shop in-store and online?

Esther Gill 20th January 2012

As the number of empty shops on UK High Streets increases, retailers are resorting to more innovative ways to attract time-pushed shoppers, or those looking for more unique shopping experiences. The adoption of new technologies such as augmented reality and virtual changing rooms in-store is on the rise.

At this month’s Consumer Electronics Show in Las Vegas, technology company Bodymetrics showcased the latest version of their body mapping technology, which creates a 3D model of a shopper’s body that mirrors their every move, allowing them to virtually ‘try on’ outfits. The camera’s sensors can detect tightly or loosely fitting garments to help find the right size. Spanish company AITech.es have developed a similar technology that also has a system capable of determining the availability of certain items in real time and can promote related clothes according to the historical choices of the user.

At the moment, I think the true value of augmented reality technologies such as Bodymetrics lies in reducing return rates on clothing that doesn’t fit. If you run out of time to join the queue for the changing room to see if that much-coveted LBD that you absolutely need for tonight actually fits, simply try it on virtually and you could skip the queue. However, pair this with the ability to then tweet images of yourself wearing the dress to your friends to get their thoughts (Nadap’s Tweet Mirror for example) and the retailers could really be onto something…

enquiries@trippassociates.co.uk

Martin Tripp Associates is a London-based executive search consultancy. While we are best-known for our work in the TMT (technology, media, and telecoms) space, we have also worked with some of the world’s biggest brands on challenging senior positions. Feel free to contact us to discuss any of the issues raised in this blog.

Media executive search viewpoint on media sector recovery

Martin Tripp 14th February 2010

Is the economy out of the woods yet?

Apparently not. Most experts say that 2010 will be just as challenging for the media sector as 2009; consumer and business confidence will remain low, and advertisers and subscribers will be increasingly selective.

Media recruiting: why your business needs media people

Martin Tripp 27th January 2010

We are all media companies now. And we need media skills to match.

The phenomenal pace of change in internet and mobile technology means that retailers, banks and other consumer-facing businesses are no longer just competing with their high street rivals; they are competing for consumer attention with anyone who has a presence in the digital space. To be effective, they are having to think like media businesses.

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Category: Business