LinkedIn is the most dominant networking tool for professionals, offering a litany of tools and resources, including courses, networking opportunities, and helpful content from other professionals.
But it won’t be a surprise to know that it is also a useful tool for some recruiters. Many use it as an initial screening tool to identify potential candidates, and match them against the role they are working on.
Given the challenging market conditions at the moment, we thought it might be useful to lay out what recruiters find useful – in other words, the best way of getting your profile noticed.
Generally speaking, the strongest presences on LinkedIn are often marketing professionals. The skills needed to create a strong LinkedIn profile are the same needed in a digital marketing career. It can feel uncomfortable to ‘market’ oneself, but there are ways to do so without sacrificing personality or professionalism. In many ways, it’s just about knowing what to prioritise on your profile.