Martin Tripp Associates Media Archives - Martin Tripp Associates

Is Apple entering the on-demand cloud gaming arena?

James Dodd 18th August 2020

Giving the gamers away?

It’s the question everyone is asking: is Apple entering the on-demand cloud gaming arena? Or did they just force gamers to ditch iPhone and iPad for Android?

I write this as an Apple user of more than 20 years, with a passion for the games industry which spans a lifetime. There is much to be said for a desktop, laptop, tablet, phone and even a watch that work seamlessly together, take significant steps to look after user data, and allow access not just to Apple’s selection of software and services but also to those developed by third parties. In the days when I was co-developing and testing apps, it was also significantly easier to release a stable product on iOS, because the majority of Apple’s devices share a unified interface. Android, Windows Phone and Blackberry were a minefield of differing screens, button layouts and processors. So, if you’d asked me any time before last week whether I’d move from iOS to Android, the answer would have been an unequivocal ‘No.’

A lot can change in a week…

Media in the Middle East: the relentless rise of digital

Olivia Ogilvie 4th August 2020

Silica valley

Media consumption has changed dramatically around the world over the last few years. The increasingly integral role that smartphones and portable devices play in our personal and professional daily lives has driven a digital revolution.

Nowhere in the world has digital adoption been quicker than in the Middle East. Bahrain, Qatar, and the UAE, for instance, now rank among the top countries in the world with 100% smartphone penetration and more than 70% social media adoption, figures which exceed those of the United States. This can largely be attributed to the fact that one third of MENA’s (Middle East and North Africa) population is under the age of 15, and a further one in five are aged between 15 and 24, making the region one of the world’s most youthful populations.

This has impacted and increased internet use across the region. In 2016 mobile internet in MENA accounted for

Remote hiring and onboarding: survey shows managers receive no training

Matt D'Cruz 29th July 2020

The majority of companies across the media, information, technology and entertainment sectors are still hiring during the pandemic.
But 69% of business leaders are finding it difficult to onboard new team members remotely.
The vast majority of managers (72%) have received no training in distanced interviewing, on-boarding or remote management.

Left in the dark.

Earlier this month we conducted an industry-wide survey of how business leaders were approaching the process of recruitment and onboarding during lockdown. We surveyed business leaders across a wide range of sectors – including consumer media, business media, research and information providers, education and training businesses, software providers and entertainment companies.

While the pace of hiring has slowed, organisations are still recruiting in key positions

We found that 69% of respondents were still making some hires, although the remainder had stopped recruiting altogether. 41% were recruiting less than they had been before the pandemic, and 24% said their pre-lockdown plans were unchanged. A small number – 3% – were actually recruiting more than previously, largely

Business People Podcast – Sandeep Saujani interview

Martin Tripp 13th July 2020

The aim of the Business People series of podcasts is to explore how businesses, and the people that run them, are coping with the challenges of a changing world: the Covid-19 pandemic, changes in technology, expectations of staff and customers, and all things human.

A couple of weeks ago, I interviewed Sandeep Saujani, CEO of Contentive Media, for the “How to Stage a Virtual Conference” blog. The conversation was much wider ranging than just about virtual conferences: we talked about the future of his business, socially distanced working, how changing working habits will impact people’s interaction, and the future of media among other things. All neatly edited into 27 minutes.

I hope you enjoy it.

Dark times for theatre unless government acts fast

James Dodd 22nd June 2020

An empty stage

• Two thirds of performance venues have lost over 70% of revenues, our survey shows

• Government help covers less than 30% of those losses, 87% of venue leaders say

It is clear that the UK is about to suffer a severe recession. But some industries will be hit much harder than others. We have conducted a survey of CEO’s and leaders of theatres and performing arts businesses, and the results are shocking.

A formula for success in tricky times – perhaps

Martin Tripp 18th May 2020

A roadmap to success…

Over the last few weeks we have had the opportunity to talk to hundreds of business leaders to understand how they are adapting to the current crisis. These range from global corporates to early stage start-ups across media, information, technology and entertainment – or MITE. Even with such a broad range of organisations, there’s a common thread that unites them.

It sort of works as an equation – and though it may not offer a panacea, it may be a predictive shorthand for which companies will come out of the crisis strongest.

We think you can boil it down to this: Community + Content + Delivery = Habit.

(Reductive, we know: but this is a blog, not a book, and we only have a thousand words.)

First, let’s start with the right-hand side of the equation: the answer.

HABIT

All MITE businesses depend on habit. We need people to have

Unreal Engine 5 and the future of games and film tech

James Dodd 15th May 2020

Whether you realise it or not, you probably already know Epic Games‘ Unreal. It is the engine behind ‘The Mandelorian’ on Disney+ and a plethora of games on mobile, PC or console.

Epic’s latest iteration of the engine – Unreal 5 – was revealed this week. Via a tech demo running in real time on a Playstation 5 dev kit, the world finally got its first look at what the future of gaming really looks like. Along with many, I witnessed something I’ve been dreaming of since I was a kid, and something I’ve been hearing about a lot, lately.

Epic Unreal 5 Tech Demo

I have spent the last couple of years talking to games industry leaders around the world. Our conversations have covered everything

Antonio Zappulla: Media freedom must not fall victim to covid-19

Martin Tripp Associates 6th May 2020

The pen, being mighty

We have written many times about the importance of a free press, and the dangers of governments – including ours – deliberately undermining media credibility. May 3rd was World Press Freedom Day, and Antonio Zappulla, CEO of the Thomson Reuters Foundation, wrote a powerful op-ed piece which was published widely overseas this weekend. As far as we know, it has not yet been published in the UK other than on the digital sites of overseas media. We think it is an important piece, and asked Mr Zappulla if we could print his column in full. We are delighted that he has consented.

MEDIA FREEDOM MUST NOT FALL VICTIM TO COVID-19

Antonio Zappulla, CEO of the Thomson Reuters Foundation

As the world grapples with the speed and scale of the devastation wreaked by Covid-19, the need for access to trusted, accurate and independent information has never been so acute. With global mortality rates showing no signs of slowing, the world’s economy knocked off its axis, and society at a standstill, there is no precedent to this emergency. We are fighting it blindfolded. Each day is costing us thousands of lives. But without the vital free-flow of information – learnings from other countries, warnings from medics, expertise from scientists, guidance to the public – we stand no chance of fighting it at all.

A free and vibrant media is more important than ever. Yet one of most catastrophic fallouts of this crisis is that it is paving the way for a crackdown on press freedoms across the world. A dangerous pattern seems to be emerging; it sees some governments

Mental Heath and Wellbeing during and beyond lockdown

James Dodd 6th April 2020

Steps to help you deal with remote working and social distancing.

Since the outbreak of Coronavirus began, we have been speaking with business leaders about how they are dealing with the sudden need to change the typical working practices of their businesses and their employees.

While the logistics of remote working are challenging, the real challenge lies in ensuring the health and wellbeing of home-working employees. It is important not just for their own mental health, but also to ensure your business stays productive. With this in mind, we have been attending webinars organised by our friends at Thrive, the mental health specialists. As a result, we were able

What is journalism for?

Martin Tripp 24th February 2020

The funeral of Lyra McKee

What is journalism for?

Paul Chadwick had a crack at answering this small question in the Guardian in November. His answer is nuanced, but boils down to four key elements: to “help civil society cohere”, to “facilitate democratic processes”, to “lubricate commerce”, and to “make and mix” culture. These are all valid observations, and nothing I will say below will contradict them. But I do think there is a more fundamental answer.

On the Today programme this morning there were three items which examined aspects of the same question. Jim Mullen, new CEO of Reach, defended his newspapers’ treatment of Caroline Flack and their approach to local journalism; Julian Assange’s lawyer spoke in his defence ahead of his extradition hearing; and the unlikely duo of Toby Young and Trevor Phillips spoke in defence of free speech and the launch of Young’s Free Speech Union.

It is striking that all the articles were in defence of their subject. Journalism is under attack from all sides.

Facing the curtain: How print titles are bowing out gracefully (or not)

Chris Sutcliffe 19th September 2019

We haven’t seen the last of the print closures. Between falling circulations in at-risk genres like the women’s weekly, the acquisition of regional news organisations by huge companies with a reputation for cutting the fat and then some, and the bleak reality that smaller newspapers don’t have the resources to pour into making digital work, the trajectory for print products remains obvious.

The Washington Post Express chose to go out with a bang

One of the last trials faced by an editorial team, then, at the end of a losing battle to sustain the P&L of their print product, is deciding how to bow out. There will always have to be a ‘final’ last page – the short turnaround on papers and the sentiment that people have towards them would allow for nothing less. But there are ways and ways of going about setting that final masthead and choosing the language of the final headline. Over the past few years we’ve seen more than a couple.

AppleNews+: The short long history of publisher-platform fights

Rhea Mills 6th April 2019

The announcement of the long-mooted AppleNews+ was, broadly, not a surprise. Publishers had been aware that a new subscription product from Apple was coming down the pipe for months, and based on leaks we mostly knew exactly what was being announced.

Apple: defying gravity?

AppleNews+ is a subscription-based magazine and news app that builds on Apple’s existing work with Texture. Priced at $9.99 per month in the United States, the service sells itself to news and magazine publishers on the basis that it gets them into the pockets of potentially every single person who owns an iPhone.

However, what was a surprise (albeit a welcome one) was the reaction of the newspaper organisations, of which only the Wall Street Journal was tempted into the AppleNews+ scheme. For the most part, where the reaction wasn’t muted, it was very negative, with people pointing out the offer to publishers was a recipe for brand destruction. It appears that – finally – news publishers

Too big to bundle: the bifurcation of subscription strategies

Chris Sutcliffe 25th March 2019

Last week the NYT’s chief executive Mark Thompson warned other publishers to be wary of jumping into bed with Apple’s soon-to-be-announced news subscription service. He told Reuters: “We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else. We’re also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else’s journalism.” Later on in the interview he cited the example of broadcasters giving Netflix their most valuable shows before they quite realised what a competitor the streaming service would ultimately be, warning against giving your usurper the tools needed to supplant you.

If anyone knows what they’re talking about when it comes to subscription success, it’s Mark Thompson. The New York Times’ triumph in that area is held up as a shining beacon for other news companies to emulate. It has a new target of 10 million subscribers by 2025 after it surpassed its own targets for subscribers in the latest quarter, and has undertaken a very smart approach to onboarding new subscribers through offering free student memberships. It has even kept up its ‘Trump bump’ pace despite predictions (including mine) that harnessing an ephemeral national mood was an unsustainable business model in the long term.

The Future of Print is Obvious: It’s a Marketing Gimmick

Chris Sutcliffe 13th March 2019

A few weeks ago I moderated a panel on the future of print at 2020 Publishing in London. A panel of industry veterans discussed their optimism for the medium, noting that it is still a lucrative endeavour for national newspapers that still print huge numbers of copies, and for B2B and trade magazines.

Niche, shmiche.

One thing that I took away from the lively panel was that print absolutely still has a place at the legacy publishers – namely as a source of non-incidental revenue as they transition to newer, more diverse sources of revenue. That’s no surprise; a quick glance at the latest ABC figures suggests that media companies are riding that long tail of print decline in an effort to become primarily digital companies, some more successfully than others.

Brands, ethics and controversy: Gillette, Nike and Greggs

Josephine Kemp 16th January 2019

There has been a lot of hot air surrounding recent advertising controversies – but, beyond the guff, there might also be valuable lessons for employers.

In the wake of #metoo and TimesUp, we have seen an increase in advertising campaigns focused on supporting progressive social change. The release of Gillette’s latest advert followed in the footsteps of Nike’s 2018 campaign faced by Colin Kaepernick: “Believe in something. Even if it means sacrificing everything.” Nike’s ‘sacrifice’ amounted to

What Noel Edmonds can teach us about Brexit*

Martin Tripp 28th November 2018

Lord of the Jungle.

It is slick programming by ITV to have Noel Edmonds featuring in this year’s I’m a Celebrity….. Why? Because the phrase “Deal or No Deal” is suddenly assuming a sickening relevance. And on December 11^th, two days after Celebrity… reaches its climax, MPs will vote on whether to accept or reject the withdrawal agreement the government has agreed.

Let’s be clear: the deal is problematic. Its description of future trading arrangements is necessarily scant, due to the EU’s insistence that those cannot be discussed until after the Brexit deal has been struck; the Northern Ireland backstop plan is imperfect (though overblown by trumpeting politicians); and, yes, the

Have Amazon, Facebook and Google learned anything from cases of data misuse?

Chris Sutcliffe 8th November 2018

After the Cambridge Analytica scandal earlier in the year, you’d expect that platforms like Facebook would be rather more careful about how it exploits user data. Research has shown that consumer concerns over misuse of user data is one of the primary reasons why people choose to use ad blockers, and since user data is effectively the commodity on which the platforms operate, any further scandals are likely to have a cooling affect on their business models. Earlier this month a study from Pivotal Research Group found that people were spending less time across Facebook’s platforms (though it couldn’t say if that was specifically due to associaion with Cambridge Analytica).

Unfortunately Facebook has now been implicated in yet another potential misuse of user data: It registered a patent that uses geolocation to provide friend recommendations to people who are physically close to you. Or, as Lisa Vaas put it for Naked Security, “Facebook wants to reveal your name to the weirdo standing next to you.”

The best way to tackle bullying and sexual harassment in the creative industries

Josephine Kemp 7th November 2018

Homo alpha, expelliarmus!

For some time now, commentators have been noting the wave of change finally brought around regarding female representation in the creative industries, including us in our blog on #metoo. On our screens, this has been playing out with the notable increase in women in prominent roles: Claudia Winkleman and Tess Daly made the first prime time female presenting duo in 2014, and this year Jodie Whittaker became our first female Doctor Who.

This change is starting to be seen behind the scenes as well. Of 201 men who have lost their jobs following accusations of sexual harassment in the past year, 43% of those who have been replaced have been replaced by women. The NYT has put together a handy list. But has enough been done? How far do we still have to go?

Well, only 36% of jobs in the creative sector are currently filled by women. At a senior level women are even less represented, making up only 11% of Creative Directors or equivalent across the sector. In TV, only 17% of output in a recent survey was helmed by female directors. This

Video advertising: future models, previous mistakes

Chris Sutcliffe 1st November 2018

No doubt you’ll have seen the latest Facebook controversy (no, not that one): the social network didn’t let news publishers know about a bug that discounted people who watched less than three seconds of video, thereby artificially increasing the statistics around how long people were consuming videos on average. As a result, some people are claiming that Facebook effectively created the pivot to video that saw newspapers and magazines shed tons of editorial roles in favour of video teams, to cater for this new audience demand for video content. Some are even suing Zuckerberg’s brainchild over it.

Due to all the broken promises and missed expectations that came with news publishers’ rush into video, it’s easy to forget that the reasons behind the drive to produce more digital video were sound: consumers are viewing ever more video online across OTT services like Netflix, user-generated-content platforms like YouTube, and livestreaming sites like Twitch. Even if the figures around view time were skewed, the trend is undeniable – one of the worst affected companies, Mic, even claims that the inflated metrics weren’t even a consideration in their own change towards digital video.

What Jamal Khashoggi’s death tells us about attitudes to journalism

Martin Tripp 18th October 2018

It seems increasingly likely that Jamal Khashoggi met his death in the Saudi embassy in Istanbul. It also seems likely that what brought about the journalist’s torture and murder was his antipathetic coverage of the Saudi regime. And it seems likely that the Saudi regime felt empowered to act with impunity because of the pusillanimity of the international community.

Since 1990, more than 2,500 accredited journalists have been killed around the world for carrying out their work. Some of these cases are high profile: Khashoggi, Daphne Caruana Galicia in Malta, Marie Colvin in Syria, Terry Lloyd in Iraq, Martin O’Hagan in Northern Ireland, and on, and on. All are tragedies. But the vast majority go below the radar. And even those high profile cases have rarely been met with appropriate sanctions.

When did journalists’ lives become so insignificant? Sadly, it is not a new phenomenon. Reuters keeps an “In Memoriam” book, which commemorates those journalists

Ethical consumerism and the power of the millennial pound

Josephine Kemp 16th October 2018

According to the headlines (and backed up by recent studies) millennials are killing industries: the divorce industry, the diamond industry, and the oil industry, to name a few. For young consumers, it is appears that ethics trumps other concerns when looking for brands to support. This impacts where they invest, what they watch and where they work, with 14% of millennials saying they would not want to work in the oil and gas industry, the highest of any sector.

Kneel. Diamond.

Nike’s Colin Kaepernick campaign saw a 3% dip in its share price, which would initially appear to be a red flag for the brand. However, a closer look reveals

Can UK newspapers regain their bite in the face of falling circulations?

Chris Sutcliffe 9th October 2018

Newspapers’ influence is often measured by the number of people its articles reach. You see it in everything from the prominence given to circulation figures, or the raw addressable audience that is afforded by the platforms on which they exist. But the purpose of the fourth estate has to been to hold power in check – and arguably it has been failing in that mission over the past two years. Journalism is reaching more people than ever before, but it’s having less impact than ever.

It’s an issue that’s felt more acutely in local media. The director of local news group the Bureau Local Megan Lucera said: “We’re not hearing stories on the ground. Issues were not being raised at a national level. It came down to a wider identity crisis for news… and local journalism has taken a particular hit.”

The battle for Sky reveals television’s content concerns

Chris Sutcliffe 5th October 2018

This week the long-running saga of who will take ownership of Sky has reached a definitive conclusion, with US-based Comcast splurging billions for control of the London-listed pay-TV provider. The battle for the company had been waged for long months between Comcast and Twentieth Century Fox, both of which saw in Sky opportunities to fortify their foothold in a highly competitive market.

So why would the two compete and, ultimately, why would Comcast buy Sky? £17.28 a share (plus £30.6bn in equity) is a huge amount of money for what is effectively a pay-TV company that exists primarily in a saturated market, so what does its purchase add to the business, and how will it change the market?

Fox/Disney throwing in the towel. Selling its 39pc of Sky to Comcast at the offer price.

— Chris Williams (@cg_williams) September 26, 2018

It had been argued that Comcast was the better fit in terms of synergies, with both companies simultaneously offering both content packages and internet/communications infrastructure – but it appears to have been the former that convinced Comcast execs to up their bid for Sky. That in turn led Fox to ‘throw in the towel’ and admit defeat, its ambitions to own the European pay-TV market abandoned.

Is brand differentiation enough to save publications?

Chris Sutcliffe 11th September 2018

This week saw credible rumours of the closure of the Glamour magazine brand in the US. For those that knew it (or had at least seen its marketing material) Glamour was the luxury lifestyle brand, perfectly pitched at people who needed expertly curated product recommendations and interviews with today’s most relevant celebrities. This, of course, was also the pitch for many of its contemporaries and, regardless of which title was your particular favourite, that led to issues surrounding differentiation in a shrinking marketplace. Its decision to transition from a print-led to a digital-only title is, in part, to escape that shrinking space, but the danger is that online lifestyle content is an even more crowded space.

Last week also saw the effective closure of The Outline. The Outline was a two-year old digital culture publisher that had a strong brand, a memorable visual identity and had seemingly been doing well, having raised $5.51 million in VC funding in May of this year, putting it

Where are media companies investing their tech dollars?

Chris Sutcliffe 25th August 2018

Media has always been a tech-driven business, exploiting, over centuries, the development of papyrus, paper, printing, radio, TV and the World Wide Web. The key to each of these revolutionary technologies is that they made the distribution of content fundamentally easier.

While content is the bedrock on which media companies are built, the adage that ‘context is king’ is undeniably true. It doesn’t matter if you’ve invested in an award-winning team of journalists, or that you’ve spent millions on a world-altering piece of data journalism if nobody sees it and it doesn’t benefit your bottom line. The problem is that when there is so much content, so widely distributed, it’s tough to find your audience.

Media companies have been investing huge amounts in building or licensing proprietary tech solutions in order to counter those pitfalls. News UK, for instance, is approaching the end of a trial of a new tech solution designed to reduce subscriber churn as it tacitly admits it cannot grow subscriber numbers forever, while Schibsted is investing in a new techstack across its many titles which allows for greater personalisation and the surfacing of content relevant to its audience.

Who’s looking at you, kid.

The same technology that can be used to tailor content to individual users can also be used to deliver more targeted advertising, which is seen as one way to avoid the race-to-the-bottom nature of most digital display advertising.

Additionally, as the push for more ecommerce revenue continues in the face of squeezed display ad spend, publishers are finding they have to invest significantly in the tech and skills behind such transactions. Writing for Digiday, Max Willens points out that where ecommerce retailers are unwilling or unable to share data on transactions, it’s often up to the publishers themselves to make up that deficiency:

NewTV, but same old challenges

Rhea Mills 10th August 2018

Small but perfectly formed

The entrepreneurs behind the imaginatively-named NewTV, Jeffrey Katzenberg and Meg Whitman, will be feeling encouraged by their recent round of investment having closed at $1bn. The service promises entertainment providers an avenue onto the world’s billions of smartphones, being specifically designed for mobile use with short-form series of 10-minute episodes. And it seems they have Hollywood and Wall Street convinced, according to Variety:

“Backers include a who’s who of Hollywood studios: Disney, 21st Century Fox, NBCUniversal, Sony Pictures Entertainment, Viacom, AT&T’s WarnerMedia (formerly Time Warner Inc.), Lionsgate, MGM, ITV and Entertainment One. Tech investors include Chinese internet giant Alibaba Group; strategic investors include VC firm Madrone Capital Partners, which led the round, along with Goldman Sachs, JPMorgan Chase & Co. and John Malone’s Liberty Global. The funding officially closed July 31.”

Encouraging, sure. But will it really be enough for to penetrate an already saturated market where similar offerings have since failed? Securing $1 billion from such famous brands is no mean feat but

3 Key Trends for Media Companies from Ofcom’s Communications Market Report

Chris Sutcliffe 1st August 2018

The Ofcom Communications Market Report is a pretty good bellwether of changing consumer habits. And, like boats reacting to the tide, those changing habits dictate how media companies will act over the next few years, as they change their priorities to benefit from shifting audience attention.

Here are three key takeaways from the latest report that shine a light on where media companies will lie over the next few years.

The next challenge for the Guardian: managing expectations

Chris Sutcliffe 25th July 2018

The UK’s newspaper industry has hit a major milestone – but it’s not a particularly positive one. For the fourth consecutive month in a row every single one of the UK’s leading print titles has seen print declines, with the majority of those titles seeing double-digital YOY falls in circulation. Even The Sun, with a circulation that is somewhat bolstered by bulk copies, saw a 7.6 percent drop in its circulation to 1.45 million copies, meaning that not a single paid-for newspaper in the UK now has a circulation over 1.5 million.

It’s the latest piece of bad news for the industry, though an expected one: Nobody expects print circulations to suddenly leap back up to pre-internet levels, or even to remain static. The danger, however, is that print revenue from advertising won’t have the slow tail-off that circulations are having. The analyst Clay Shirky has predicted a second cliff for print revenue once circulations pass a psychologically important milestone and advertisers stop seeing print as a valuable medium in terms of ROI. Given how important print revenue is for those titles – making up the lion’s share of even the titles with huge digital audiences like the Daily Mail – that would be disastrous. Consequently, time might be running out for some of those papers who haven’t made enough of a transition to new revenue strands.

Consensus before Censorship – why the Copyright Directive was rejected

Rhea Mills 13th July 2018

An impossible code

Having only recently recovered from the GDPR frenzy which gripped the continent in May, some media companies will be feeling relieved that the European Parliament last week sent controversial copyright reforms back to the drawing board. The proposed legislation included Article 11, which would require online platforms – search engines, news aggregators, etc. – to pay publications if they link to them. Article 13 meanwhile would have made copyright enforcement the responsibility of online service providers, and asked them to use content recognition technology to censor material at the point of upload.

Over the past few years, we’ve witnessed an increasing inclination from the EU and its member states to privatise tasks which many believe should be undertaken by the police and courts of the respective state. As with the censorship of online hate speech, the ongoing debate has centred around just who ought to be arbiter of these laws – i.e. humans or machines. The trouble is that

GDPR and adblocking – the unholy alliance

Chris Sutcliffe 1st July 2018

Regulation and technological advances threaten many industries: just ask high street bookmakers. But the simultaneous combination of GDPR and the promotion of ad-blocking technologies by the likes of Google and Microsoft is worrying for digital media businesses.

A helping hand

Most free (and many paid-for) content models have long relied on an implied consent from their users: “you get this stuff for free, if we are able to send relevant advertising your way based on your browsing behaviour.” However, the ability to track browsing wasn’t really made explicit until GDPR, which requires consent for publishers to use many of the tools that had developed to serve those ads. Notably, GDPR has required digital businesses to explain to consumers how cookies work (see our cookie policy here!): paranoia about privacy is on the rise, and it is likely that many more consumers will follow those mandatory “manage your ad preferences” buttons.

At the same time, ad-blocking has never truly gone away as an issue for publishers. It often gets swept aside by seemingly larger issues like the Duopoly or rampant fraud, but it’s always there in the background, eating into publishers’ digital revenue potential.

It’s come back into view over the past few days after Microsoft announced that its mobile Edge browser for iOS and Android would have an ad-blocker installed by default, perhaps anticipating that post-GDPR audiences will be more savvy about their digital rights. The Verge reports that the feature – currently in beta – is set to be made available more widely and, crucially, won’t require any extra downloads to be used. Microsoft are making it as easy as humanly possible for their users to block ads, using the existing infrastructure of Adblock Plus – and that’s got publishers worried.

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Category: Media