Ad blocking on mobile is small, but growing – experts warn against complacency
OliverLuft 16th November 2015With Christmas round the corner, some retail advertisers are raising fears about the effects the rise in ad-blocking could have on their digital operations. But where the focus was once solely on desk and laptop computing, experts are now asking what steps need to be taken to prevent mobile consumption suffering the same fate.
Earlier this month, my colleague Matt looked at the public appetite – or lack of it – for viewing ads online and suggested some of the creative ways publishers are attempting to combat that antipathy.