Using data and analytics in efforts to digitise and transform business models is not a new phenomenon. Many of the most recognisable brands and companies today have relied on big data to transform and elevate their status and business model. Take Netflix, for instance. Netflix started as a DVD rental company in 1997 and, since its shift to a cloud streaming service, boasts an estimated 182.8m subscribers with a market capital of over $200bn.
While it’s been a trend for some time, it’s still on the rise. And quickly. By 2022, Gartner expects that 90% of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency. To ensure that your business is keeping up with the latest in big data, here are five trends that we expect to continue throughout the second half of 2020 and into 2021.
The increasing demand for Data Scientists and Chief Data Officers (CDOs)
The Harvard Business Review predicted in 2012 that the role of Data Scientist would be the sexiest job of the 21st Century. Has their prediction come true; is it sexy? You can decide that one, but it’s certainly lucrative.
More businesses are uncovering the value