In what has been, to put it mildly, an extremely challenging year for businesses right across the media, one part of the industry has continued to perform strongly – the subscriptions-based information sector. Our conversations from across the market have revealed CEOs and other business leaders reporting better than expected results for the period of lockdown, but also taking nothing for granted about the future.
In many ways, this is unsurprising: subscription revenues are solid and predictable and most are tied up in annual contracts at the very least. But many still sell on a per-seat basis, and if clients are making widespread redundancies, they may also be looking to downscale their commitment.
So far, though, this appears not to be the case. The CEO of one data provider, which sells information on an industry that has taken a hammering during the pandemic, told me: “even though there’s a lot of