Of all the things 2017 can claim to be the year of, it has also been the year of the Twitter faux pas. Or at least, the year prominent media types started to be held accountable for their previous social media activity.
Two of the more recent prominent career-altering social media incidents have been provided by Josh Rivers, the now-fired Editor of Gay Times, and Jack Maynard, the YouTuber-turned-I’m A Celebrity (not quite) star, who made their offensive tweets between 2010 and 2012. Whilst many deleted tweets resurface after being saved by fellow users, Maynard and River’s tweets remained active and undeleted until news broke.
The important lesson for users of social media is one that has been absorbed by media businesses over the years: that by uploading something to the internet, you effectively surrender control over how that content is used, circulated and interpreted.
As media headhunters, we know that employers do check the social footprint of their current and potential employees. A 2017 YouGov survey found