We have written before about how niche media businesses are bucking the downward trends. It seems to be an approach that is working for consumer as well as
B2B businesses. More evidence of this comes with the recent publication of Centaur’s latest interim report, which confirms that its Travel & Meetings portfolio reported revenues of £5.7m (2016: £5.0m), up 14 percent year on year, led by its Business Travel iQ business information brand.
Also mining the travel sector, Skift has been one of the biggest success stories in the business information sector over the past few years – its success stands in contrast to other media startups which rely on VC funding. In fact, its founder Rafat Ali has spoken many times about why going ‘narrow and deep‘ in high-value niches is the biggest opportunities for media companies.
So why does this sector seem to be returning dividends for publishers?
Well, travel is one of those rare verticals that seems to thrive no matter what. For one thing, the travel and holiday industry seems to be resilient – despite