The Coronavirus Pandemic has seen a startling change in consumer behaviour trends. Facilitated by advancements in mobile technology, site design, online payment methods and a maturity in digital marketing techniques from social to affiliate, it is common knowledge that e-commerce figures and online traffic have been steadily increasing for years. The figures for 2020 however, are startling. Whilst many of us already use the Amazons of the world with some degree of regularity, coronavirus has driven customers out of the high street and online in their droves. In January 2020, online retail sites generated 16.07bn global visits. By June 2020, this figure had ballooned to almost 22bn, a 35% YOY increase.
So who are the winners and who the less fortunate?