How the media misjudged the 2017 election

Sun front page following the 1992 general election

Sun front page following the 1992 general election

We have written before about the problem the mainstream media has faced in various plebiscites (the last election, Brexit, Trump, etc), but the UK 2017 election results do feel era-defining. It feels like confirmation of the beginning of the end of newspaper influence.

The success of the Brexit campaign, and the national newspapers’ prominent role in driving it, led many commentators – and newspapers themselves – to think “it was [insert name of paper here] wot won it”. In fact, we argued at the time, social media and the legislative restrictions around broadcast media were equally important.

The results from last Thursday, and the lead Labour now has in the polls, more resemble the Trump election than the Brexit campaign. Like Trump, Corbyn was in the ascendancy despite universal hostility in the mainstream press (even the Mirror was negative about him, right up till May announced the snap election). Corbyn’s success came from

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