Martin Tripp Associates games Archives - Martin Tripp Associates

Xbox Series X / S vs Playstation 5, value for money?

James Dodd 14th December 2020

Console yourself

Sony and Microsoft have finally released their next generation consoles. With retailers selling out faster than they can put units on sale, the launches appear to represent success for all. But do they?

On the one hand, Sony and Microsoft have succeeded in bringing new hardware to market on time, and have garnered quite a lot of positive coverage in the press and social media. On the negative side, there are stories citing widespread hardware and software issues, exclusive titles are scarce if present at all, and the cost of new games to the consumer has skyrocketed. So, are early adopters getting value for money, or paying a premium for unfinished games and hardware? Let’s take a look.

Hardware

Let’s begin with a quick comparison between the three hardware components which are arguably going to make the most difference to gamers and developers. For now, we will just consider

Winners and losers in e-commerce

James Dodd 23rd October 2020

Click and collect

The Coronavirus Pandemic has seen a startling change in consumer behaviour trends. Facilitated by advancements in mobile technology, site design, online payment methods and a maturity in digital marketing techniques from social to affiliate, it is common knowledge that e-commerce figures and online traffic have been steadily increasing for years. The figures for 2020 however, are startling. Whilst many of us already use the Amazons of the world with some degree of regularity, coronavirus has driven customers out of the high street and online in their droves. In January 2020, online retail sites generated 16.07bn global visits. By June 2020, this figure had ballooned to almost 22bn, a 35% YOY increase.

So who are the winners and who the less fortunate?

Unreal Engine 5 and the future of games and film tech

James Dodd 15th May 2020

Whether you realise it or not, you probably already know Epic Games‘ Unreal. It is the engine behind ‘The Mandelorian’ on Disney+ and a plethora of games on mobile, PC or console.

Epic’s latest iteration of the engine – Unreal 5 – was revealed this week. Via a tech demo running in real time on a Playstation 5 dev kit, the world finally got its first look at what the future of gaming really looks like. Along with many, I witnessed something I’ve been dreaming of since I was a kid, and something I’ve been hearing about a lot, lately.

Epic Unreal 5 Tech Demo

I have spent the last couple of years talking to games industry leaders around the world. Our conversations have covered everything

Mental Heath and Wellbeing during and beyond lockdown

James Dodd 6th April 2020

Steps to help you deal with remote working and social distancing.

Since the outbreak of Coronavirus began, we have been speaking with business leaders about how they are dealing with the sudden need to change the typical working practices of their businesses and their employees.

While the logistics of remote working are challenging, the real challenge lies in ensuring the health and wellbeing of home-working employees. It is important not just for their own mental health, but also to ensure your business stays productive. With this in mind, we have been attending webinars organised by our friends at Thrive, the mental health specialists. As a result, we were able

Console sales cycles may just have changed forever

James Dodd 7th November 2019

While all eyes have been on Google’s forthcoming Stadia, it may actually be Microsoft who have just completely upended the traditional console sales cycle model.

Since the introduction of

Technology advances spell ‘DOOM’ for high street video game retail

James Dodd 29th June 2018

Colossal yet minuscule 128TB SD cards, advances in digital game delivery services, and a digital-only future for video game sales. Is technology finally spelling the end of specialist high street video game retail? This week Piper Jaffray published a report indicating revenue

E3 – Has Microsoft Done Enough?

James Dodd 11th June 2018

With PlayStation and Nintendo holding most of the cards when it comes to popular video game exclusives, people have not only been questioning the worth of owning an Xbox, but whether there was any point in Microsoft making another one. So, all eyes were on Microsoft’s E3 conference last night. Some considered it a do or die

How Improbable’s SpatialOS may revolutionise your business

James Dodd 17th May 2017

By now, you have probably heard about Improbable, the virtual simulation start-up that raised $502m from Japan’s SoftBank – but what you might not have considered is how its technology could be of interest to your business.

Founded in 2012 by a pair of Cambridge University computer science graduates, Improbable is now valued at more than $1bn thanks to the investment by SoftBank, which represents the largest-ever venture financing round for a private British company.

The business employs 170 computer scientists, engineers and designers who are all attempting to recreate the most detailed version possible of the real world in digital form.

Tax breaks for creatives – more please, it’s good for media jobs

Martin Tripp 20th March 2012

A day before the RTS awards, it’s good to see the government heavily trailing tax breaks for British TV productions in this week’s budget. Obviously, this is not yet policy; we wait to see how this will pan out on Wednesday. Nonetheless, an article in the Guardian today illustrated the huge impact these – relatively inexpensive – tax breaks can have on the industry. They can, for example, be great for media jobs creation.

Downton Abbey was, of course, a huge success. While it did not

Game BAFTAS: the media headhunters’ predictions (with a bit of help…)

Matt D'Cruz 16th March 2012

Tiny pixellated characters the world over will be spending today rehearsing their acceptance speeches and perfecting their gracious defeat faces, as tonight sees the great and the good of the games industry pitted up against one another at the Game BAFTAs.

So here are the media headhunters’ predictions (with more than a little bit of help from tech journalist and blogger Daniel Nye Griffiths – actually, we asked him for his verdict on the frontrunners, and who he’s tipping to take home the big awards – this is all his work…):

Tag: games

Hardware