Martin Tripp Associates Gaming Archives

Gotta please ’em all: Nintendo and DLC

Chris Sutcliffe

I was away travelling for six weeks from August to October. While I (mostly) had an incredible time, there was a large part of me that regretted not having brought my Nintendo Switch, if only to potentially score some points with Nintendo UK’s PR team by tweeting a picture of me playing it at Thorong-La Pass.

Three amiibos

Since I returned I’ve been playing catch-up with some games that came out while I was gone. The PlatinumGames-developed Astral Chain, for instance, is a hybrid action/police procedural with a complicated action system that doesn’t quite live up to its former titles. Meanwhile, Nintendo’s own remake of Game Boy classic Link’s Awakening has been a little joy, if a little disappointing in how little it actually adds to the title beyond new visuals and physics. Daemon X Machina is a fun action game that feels tailored to those of us missing the Armoured Core franchise.

I’ve also been playing the post-launch downloadable content (DLC) characters for its flagship fighting game Super Smash Brothers Ultimate, which recently took the title of best-selling fighting game of all time. Despite that success, and the undoubted financial contribution that DLC has made to Nintendo’s bottom line, the adage that ‘you can’t please everyone’ has proven true, as each newly announced character has polarised the fanbase in one way or another.

Its most recently released fighter – Terry, a guest character on loan from SNK’s Fatal Fury and King of Fighters franchises – was subject to criticism from a proportion of the fanbase who were a) unhappy that he was

Who is investing in esports and why?

James Dodd

The play’s the thing…

Global esports revenues are expected to hit $1.1bn this year. Over $155 million in prize money was awarded in nearly 3,500 esports tournaments last year, playing games like Dota 2, League of Legends and Counter-Strike: Global Offense. $11.47m of this prize money went to just one team: OG, a European professional team which is famed for playing Valve’s Dota 2. With teams like Team Liquid racking up overall earnings of over $26m, and global esports viewers projected to total 453.8m this year (representing a year on year growth of +15%), competitive gaming is becoming a money-making phenomenon for both players and investors. So where is the money coming from, who is investing and what’s in it for them?

Esports is still in its infancy, comparatively, so the medium represents a new, current and exciting opportunity for traditional investors, looking for growing areas, to maximise return on

Why challenges to China’s video games industry matter in Europe and the US

James Dodd

Your Tencent’s worth?

China’s video games industry is experiencing its slowest growth in at least a decade and a half, despite evidence that the country’s gamers are spending more of their time playing games (see graph below). The world’s largest games market, worth some $32.5bn a year, is in the midst of a huge shake-up. Beijing has sought to limit the industry, alluding to growing concerns

Show me the video games!

James Dodd

We have long argued that the video games industry should be treated as seriously as those other pillars of the entertainment business, film and music. Government seems to be getting the message, and – as we reported last month – the figures certainly stack up.

But perhaps the BBC is still struggling with the idea of video games as a grown-up industry in its own right. When the industry does get coverage (on the Today show, for example), the presenters are typically as well informed as, say, a US senator facing a Facebook Chief Executive.

picture of Bafta Games video games Awards

Show Me The Video Games

And then there was last week’s broadcast of the BAFTA Games Awards ceremony. If there is one thing

At last, good news for the entertainment retail industry

James Dodd

In a recent blog, we looked at the threat Brexit represents to the future of the UK creative industries, focusing mainly on the games industry – and for a very good reason: the UK games retail market is now a £3.35bn industry, its sales now almost equal to that of home sales for music and video combined.

Other cards are available

But this blog perhaps missed the wider, refreshingly positive story about the state of the entertainment market as a whole. For many years, reports have suggested

How Brexit uncertainty threatens the future of UK creative industries

James Dodd

Last week, it was reported that there are more unfilled job vacancies than ever before in the British economy. As of November 2017, there were 810,000 unfilled vacancies in the UK – an increase of 60,000 on the previous year.

For all employers, that deserves a moment of reflection. But for employers of highly skilled workers, such as programmers, the current situation threatens to become a crisis as uncertainty over the direction of Brexit creeps in.

Global Talent Competitiveness Index.

The challenge of attracting talent to the UK is underlined by the latest Global Talent Competitiveness Index (GTCI), which shows the UK has dropped from 3^rd place in 2017, to 8^th place this year. The rumours and uncertainty surrounding our future relationship with the European union are evidently making the UK a less attractive place to work.

Nintendo Labo: Innovation and sustainability in the gaming industry

James Dodd

Nintendo Switch has just become America’s fastest selling home games console selling 4.8m units in 10 months since launch. This exceeded the previous record of 4m units, also held by Nintendo for its Wii. (To blow our own trumpet for a moment, we had predicted in a previous blog at its launch that the Switch “could set the gaming world alight.”)

Nintendo Labo: DIY at its finest

Not content with that, though, Nintendo announced its innovative new IP ‘Labo’ about which the press are already writing “this latest idea is so crazy it might just work” and “how small our imaginations were, and how glorious it is to be blindsided by Nintendo again.”

So, what is Nintendo doing that other companies aren’t, and what can we all learn from them?

In short, Nintendo has

How Improbable’s SpatialOS may revolutionise your business

James Dodd

By now, you have probably heard about Improbable, the virtual simulation start-up that raised $502m from Japan’s SoftBank – but what you might not have considered is how its technology could be of interest to your business.

Founded in 2012 by a pair of Cambridge University computer science graduates, Improbable is now valued at more than $1bn thanks to the investment by SoftBank, which represents the largest-ever venture financing round for a private British company.

The business employs 170 computer scientists, engineers and designers who are all attempting to recreate the most detailed version possible of the real world in digital form.

BAFTA Games Awards: What’s changed in the last five years?

James Dodd

Nintendo Switch: what could launch mean for the console – and publishing – markets?

James Dodd

Since the release of its Game and Watch in 1980, Nintendo has dominated the handheld console market. The Game Boy and Nintendo DS are remembered fondly by people who played them in their youth while latest Nintendo 3DS had sold around 60m units by June 2016.

What’s more, a national survey in the 1990s found that Nintendo’s character, Mario, was ‘more recognizable to American children than Mickey Mouse’.

When it comes to home consoles, however, it’s a different story.

Does Gaming still need digital disruption to secure profits?

James Dodd

Earlier this year, the overall value of the UK games market ‘soared’ past £4.1bn for the first time – so we are overdue a look at how publishers and developers achieve growth in the face of a prosperous secondary games market.

For the uninitiated, the secondary market covers the resale of second-hand games and trade-in (often for store credit). Retailers including Amazon, GAME, and HMV re-sell and, historically, this has been considered to the detriment of developers and publishers.

How Pokémon Go brings augmented reality to mainstream (and main street) businesses

OliverLuft

In less than a month since launch, Pokémon Go, the location-based, augmented reality game for mobiles, has become a phenomenon and a record breaker.

It’s the fastest game to ever top the App Store and GooglePlay. In its first week became the most downloaded app of all time, and it’s also become the most actively played mobile game in the US ever.

In under four weeks, the game has been made available in 35 countries and has more than doubled the share value of Nintendo, which made the original Pokémon game in the 1990s, to $42bn.

That’s incredible, not only for the sheer escalation, but because Nintendo doesn’t even produce the new game. It’s made by Niantic, of which Nintendo owns a share and from which it receives a licensing fee.

Xbox One vs PS4: which console won Christmas?

Matt D'Cruz

Thanks to staggered release schedules, we’ve been robbed of a good old-fashioned console war for several years now. But, with Microsoft and Sony launching the Xbox One and Playstation 4 within a few weeks of each other in November, the tail end of 2013 once again presented the opportunity to put the devices back to back. So, which of these two consoles won Christmas?

Tag: Gaming