Programmatic ads: can they disrupt agencies and threaten ad sales jobs?
OliverLuft 17th October 2014If you buy ad space on behalf of advertisers and a technology comes along that, almost overnight, undermines your business model and makes it staggeringly easy for clients to place ads themselves, you might well have a few sleepless nights, perhaps even considering what other ad sales jobs are available.
Well, say hello to ‘programmatic advertising’.
The term isn’t one familiar to many, but for those focused on the future of ad sales and marketing, programmatic advertising is rapidly becoming the thing that dominates their thinking.