Tag: Millennials

Ethical consumerism and the power of the millennial pound

James Dodd 16th October 2018

According to the headlines (and backed up by recent studies) millennials are killing industries: the divorce industry, the diamond industry, and the oil industry, to name a few. For young consumers, it is appears that ethics trumps other concerns when looking for brands to support. This impacts where they invest, what they watch and where they work, with 14% of millennials saying they would not want to work in the oil and gas industry, the highest of any sector.

Kneel. Diamond.

Nike’s Colin Kaepernick campaign saw a 3% dip in its share price, which would initially appear to be a red flag for the brand. However, a closer look reveals

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Millennials and the gender pay gap

OliverLuft 4th January 2017

Here’s a bit of uncheery news for the start of 2017 – despite years of progress, a woman in her 20s is still more likely to earn less today than a man of her own age.

Happy New Year, millennials!

We’ve written quite a bit about the points of difference between this generation and its predecessors in recent months. We’ve looked at its attitude to the working world and how work is changing to accommodate this generations’ ideas and expectations – but what we haven’t looked at, until now, is how gender determines your likely lifetime earnings.

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What does the Snapchat IPO mean for the media industry?

Matt D'Cruz 30th November 2016

With Snapchat valued at as much as $35bn ahead of its forthcoming IPO, now seems like as good a time as any to look into the chat app’s explosion, and what it means for media businesses.

Over the last few months, I’ve spoken to dozens of senior digital executives, not just those in commercial and editorial roles, but also those in disciplines like social media strategy and audience development. Two things have become apparent from those conversations: firstly, chat apps are becoming an increasingly important part of online publishing strategies; secondly, no one really knows what to do with them, or how it’s going to play out.

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Generation Collaborate: can your business adapt for closer co-operation?

OliverLuft 21st September 2016

As baby boomers move into retirement, a new generation of workers is bringing in fresh perspectives and expectations that will impact how businesses operate and, ultimately, how they perform. So, are you ready for Generation Collaborate?

While the cliché is that Millennials represent an entitled generation, the truth is they actually want to earn and get on in the workplace – and as Fortune points out, this might have something to do with them graduating to the workplace at the deepest part of a recession.

Now, as the first wave of Millennials moves into management, they are being joined at work, in junior positions, by members of Generation Z – those born from the mid-1990s – and the combination of these two groups of digital natives is having a profound effect on workplace values.

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Flexible working: the way to keep staff happy and boost productivity?

OliverLuft 23rd August 2016

Talk to media executives about the major challenge brought about by the digital economy and some will talk about securing lines of revenue with new tech products while others will fret over replacing print revenues with online display.

How many, do you think, will worry about how their firm adapts internal practises to suit the next generation of employees and, in turn, to help it secure the best talent?

Well, if the findings of recent reports by EY, Deloitte, and PWC are accurate, then perhaps more should.

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