Martin Tripp Associates Nintendo Archives

What can news publishers learn from the success of the Nintendo Switch?

Chris Sutcliffe 10th April 2018

Modern media, to some extent, is just a series of stunts and marketing materials.

News publishers have to compete with digital outlets who, by nature of the race to scale, sell their content with hyperbole and screaming rhetoric of the sort we used to call ‘clickbait’. Even BuzzFeed, whose news wing is consistently breaking some of the biggest stories of any given week, used to indulge in this.

Switch your thinking…

Consequently even the legacy publishers find themselves dragged further towards that hysterical drive to be noticed. Take The Atlantic, the US-based publication whose work and business model other publishers look upon with envy. Last month, it appointed the arch-conservative columnist Kevin Williamson, as a stunt intended to broaden its appeal, though it was dressed up as an attempt to provide balanced coverage. Unsurprisingly,

Nintendo Labo: Innovation and sustainability in the gaming industry

James Dodd 19th January 2018

Nintendo Switch has just become America’s fastest selling home games console selling 4.8m units in 10 months since launch. This exceeded the previous record of 4m units, also held by Nintendo for its Wii. (To blow our own trumpet for a moment, we had predicted in a previous blog at its launch that the Switch “could set the gaming world alight.”)

Nintendo Labo: DIY at its finest

Not content with that, though, Nintendo announced its innovative new IP ‘Labo’ about which the press are already writing “this latest idea is so crazy it might just work” and “how small our imaginations were, and how glorious it is to be blindsided by Nintendo again.”

So, what is Nintendo doing that other companies aren’t, and what can we all learn from them?

In short, Nintendo has

Can crowdfunding help media businesses?

James Dodd 23rd February 2017

In my last blog on gaming consoles, I asked whether anyone would be brave enough to launch a new Nintendo magazine in light of the projected success of the Nintendo Switch console. Well, it turns out they have been…

Just days after I wrote that piece, SwitchPlayer magazine received a limited release after funds were raise for its launch through crowdsourcing platform Patreon.

Nintendo Switch: what could launch mean for the console – and publishing – markets?

James Dodd 26th January 2017

Since the release of its Game and Watch in 1980, Nintendo has dominated the handheld console market. The Game Boy and Nintendo DS are remembered fondly by people who played them in their youth while latest Nintendo 3DS had sold around 60m units by June 2016.

What’s more, a national survey in the 1990s found that Nintendo’s character, Mario, was ‘more recognizable to American children than Mickey Mouse’.

When it comes to home consoles, however, it’s a different story.

Does Gaming still need digital disruption to secure profits?

James Dodd 7th December 2016

Earlier this year, the overall value of the UK games market ‘soared’ past £4.1bn for the first time – so we are overdue a look at how publishers and developers achieve growth in the face of a prosperous secondary games market.

For the uninitiated, the secondary market covers the resale of second-hand games and trade-in (often for store credit). Retailers including Amazon, GAME, and HMV re-sell and, historically, this has been considered to the detriment of developers and publishers.

How Pokémon Go brings augmented reality to mainstream (and main street) businesses

OliverLuft 26th July 2016

In less than a month since launch, Pokémon Go, the location-based, augmented reality game for mobiles, has become a phenomenon and a record breaker.

It’s the fastest game to ever top the App Store and GooglePlay. In its first week became the most downloaded app of all time, and it’s also become the most actively played mobile game in the US ever.

In under four weeks, the game has been made available in 35 countries and has more than doubled the share value of Nintendo, which made the original Pokémon game in the 1990s, to $42bn.

That’s incredible, not only for the sheer escalation, but because Nintendo doesn’t even produce the new game. It’s made by Niantic, of which Nintendo owns a share and from which it receives a licensing fee.

Xbox One vs PS4: which console won Christmas?

Matt D'Cruz 17th January 2014

Thanks to staggered release schedules, we’ve been robbed of a good old-fashioned console war for several years now. But, with Microsoft and Sony launching the Xbox One and Playstation 4 within a few weeks of each other in November, the tail end of 2013 once again presented the opportunity to put the devices back to back. So, which of these two consoles won Christmas?

Tag: Nintendo