Another week, another print closure. Or, to put it in the euphemistic terms of the press releases: Another week, another refocusing on digital strengths.
The New Musical Express (NME) is shuttering its print operation after a much-publicised move to a free distribution model in summer 2015 which was designed to boost the magazine’s attractiveness to advertisers through an increase in circulation. In the announcement,
It’s September: the kids are back in school, the holiday in Cornwall seems a distant memory, and you are back at your desk. Again. Writing captions on unfunny photographs of minor celebrities. As every year before, you start to think “there must be something better than this”. You log on to pressgazette.co.uk to look for new media jobs.
Except this is September 2009. If you are lucky enough to have a job, the last thing you are going to do is look for a new one. The economy is shot, advertising revenues are in freefall, and the world has suddenly gone risk averse. Why on earth would you think of moving jobs in a recession, when nothing is certain and the worst position to be in is “last in”?