Insights

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Your next executive appointment: a social media influencer

It’s all too easy nowadays for marketing messages to be avoided. In such a super-saturated...

Publishers need social referrals: so why have so few tapped into Pinterest?

Mention Drudge Report to any web publisher and they’re likely to grow wistful and yearn...

Social isn’t just bringing new skills to customer service – it can also change its function

Picture the situation: your firm is an airline, a customer enraged by the delay in...

Pinterest, Promoted Pins, and self-service social media ads for SMEs

Running a small business in the digital age isn’t always easy. The inherent problems associated...

Don’t bother with ‘followers’ and ‘likes’ for social media marketing, buy ‘reach’

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How to do a quick social media audit and get a cheap and simple campaign off the ground

Have you dipped your toe in the world of social media? Have you set up...

How Walt Disney uses social media to connect with audiences

Social media may have brought a wholly new way for brands to engage with consumers...

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