Media consumption has changed dramatically around the world over the last few years. The increasingly integral role that smartphones and portable devices play in our personal and professional daily lives has driven a digital revolution.
Nowhere in the world has digital adoption been quicker than in the Middle East. Bahrain, Qatar, and the UAE, for instance, now rank among the top countries in the world with 100% smartphone penetration and more than 70% social media adoption, figures which exceed those of the United States. This can largely be attributed to the fact that one third of MENA’s (Middle East and North Africa) population is under the age of 15, and a further one in five are aged between 15 and 24, making the region one of the world’s most youthful populations.
This has impacted and increased internet use across the region. In 2016 mobile internet in MENA accounted for