Tag: video games

Is Apple entering the on-demand cloud video games arena?

James Dodd 18th August 2020
Is Apple entering the on-demand cloud video games arena? Image of iphone, google stadia, and Xbox

Giving the gamers away?

It’s the question everyone is asking: is Apple entering the on-demand cloud video games arena? Or did they just force gamers to ditch iPhone and iPad for Android?

I write this as an Apple user of more than 20 years, with a passion for the games industry which spans a lifetime. There is much to be said for a desktop, laptop, tablet, phone and even a watch that work seamlessly together, take significant steps to look after user data, and allow access not just to Apple’s selection of software and services but also to those developed by third parties. In the days when I was co-developing and testing apps, it was also significantly easier to release a stable product on iOS, because the majority of Apple’s devices share a unified interface. Android, Windows Phone and Blackberry were a minefield of differing screens, button layouts and processors. So, if you’d asked me any time before last week whether I’d move from iOS to Android, the answer would have been an unequivocal ‘No.’

A lot can change in a week…

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The games industry: diversity challenges, and solutions

James Dodd 20th July 2020
Image of diversity and inclusion in games industry gamertag

Game Pride

It has been a turbulent few weeks of diversity and inclusion challenges in the video games industry: Laura Bailey received death threats for playing Abby in The Last of Us Part 2; the game streaming site Twitch started banning users following protests about abuse; and Ubisoft – one of the world’s biggest and most successful games studios – saw a number of key staff and executives step down over sexual misconduct allegations. 

But should we be surprised? Whilst parts of the industry are leading real, positive change around diversity, inclusion and positive culture, there is still enormous room for improvement in the culture of many parts of the games industry.  

Earlier this year, interactive entertainment association Ukie published the results of its diversity census. 3,200+ games industry workers took part (which equates to roughly 20% of the overall workforce). Of those: 

  • Only 10% of people working in video games are black, Asian or minority ethnic (BAME).  
  • 21% of people working in video games are LGBTQ+, while 79% are heterosexual. 
  • 70% of people working in the video games industry are male, compared to 28% female and 2% non-binary workers.  
  • Female representation in the video games workforce is significantly under the national average of those in work. 

Late last year, Currys PC World also released the results of their report into diversity within the games industry. Amongst other things the report revealed “a distinct bias in favour of the young, white, straight male.” Is it any wonder, when such a high percentage of its workforce is made up of them? 

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Habit: a formula for success in tricky times

Martin Tripp 18th May 2020

A roadmap to success…

Over the last few weeks we have had the opportunity to talk to hundreds of business leaders to understand how they are adapting to the current crisis. These range from global corporates to early stage start-ups across media, information, technology and entertainment – or MITE. Even with such a broad range of organisations, there’s a common thread that unites them.

It sort of works as an equation – and though it may not offer a panacea, it may be a predictive shorthand for which companies will come out of the crisis strongest.

We think you can boil it down to this: Community + Content + Delivery = Habit.

(Reductive, we know: but this is a blog, not a book, and we only have a thousand words.)

First, let’s start with the right-hand side of the equation: the answer.

HABIT

All MITE businesses depend on habit. We need people to have

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Unreal Engine 5 and the future of games and film tech

James Dodd 15th May 2020

Whether you realise it or not, you probably already know Epic Games‘ Unreal. It is the engine behind ‘The Mandelorian’ on Disney+ and a plethora of games on mobile, PC or console.

Epic’s latest iteration of the engine – Unreal 5 – was revealed this week. Via a tech demo running in real time on a Playstation 5 dev kit, the world finally got its first look at what the future of gaming really looks like. Along with many, I witnessed something I’ve been dreaming of since I was a kid, and something I’ve been hearing about a lot, lately.

Screen shot of Unreal 5 tech demo

Epic Unreal 5 Tech Demo

I have spent the last couple of years talking to games industry leaders around the world. Our conversations have covered everything

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Not worth the effort: the inertia of the undifferentiated internet

Chris Sutcliffe 7th March 2020

One of the most common criticisms of the internet as a publishing medium is, ironically, also one of its greatest strengths. The fact that anyone can publish inevitably leads onto the fact that many people do publish. That creates an undifferentiated landscape, where the value of any article or video is effectively the same as any other, with no consideration given to the amount of time or research involved in its production.

Less? More?

That is exacerbated by the fact that digital advertising has historically rewarded the production of huge quantities of articles instead of rewarding quality. If you’ve ever despaired at the idea that newspapers’ websites will indulge in churnalism, producing articles that are mutually contradictory, that’s the cause.

That is beginning to shift slightly, as many newspapers’ priorities change from chasing advertising revenue to limiting the number of articles they publish to better serve members and subscribers. However, for generalist titles who have little chance of developing subscription products (usually the tabloid papers), the age of churnalism is here to stay for the foreseeable future.

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Gotta please ’em all: Nintendo and DLC

Chris Sutcliffe 6th February 2020

I was away travelling for six weeks from August to October. While I (mostly) had an incredible time, there was a large part of me that regretted not having brought my Nintendo Switch, if only to potentially score some points with Nintendo UK’s PR team by tweeting a picture of me playing it at Thorong-La Pass.

Three amiibos

Since I returned I’ve been playing catch-up with some games that came out while I was gone. The PlatinumGames-developed Astral Chain, for instance, is a hybrid action/police procedural with a complicated action system that doesn’t quite live up to its former titles. Meanwhile, Nintendo’s own remake of Game Boy classic Link’s Awakening has been a little joy, if a little disappointing in how little it actually adds to the title beyond new visuals and physics. Daemon X Machina is a fun action game that feels tailored to those of us missing the Armoured Core franchise.

I’ve also been playing the post-launch downloadable content (DLC) characters for its flagship fighting game Super Smash Brothers Ultimate, which recently took the title of best-selling fighting game of all time. Despite that success, and the undoubted financial contribution that DLC has made to Nintendo’s bottom line, the adage that ‘you can’t please everyone’ has proven true, as each newly announced character has polarised the fanbase in one way or another.

Its most recently released fighter – Terry, a guest character on loan from SNK’s Fatal Fury and King of Fighters franchises – was subject to criticism from a proportion of the fanbase who were a) unhappy that he was

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Streaming is the future – but not for all media

Martin Tripp Associates 7th October 2019

Streaming content is the natural endpoint for entertainment content. The many conveniences that come from streaming outweigh the concerns about a lack of ‘ownership’ for the consumer of the media they consume, data throttling once net neutrality is a distant memory, and the quite justified concerns over subscription fatigue due to the sheer amount of streaming services on offer.

The reality is that ease of use trumps all of those, particularly for casual consumers, and as infrastructure and internet penetration improves further the proportion of people using streaming services will only grow. Last year Ofcom reported that nearly half of UK households now have access to at least one television streaming service, as the number subscribing to the most popular services “increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019”. That doesn’t take into account the number of households that also subscribe to a music streaming service like Spotify, either.

The Google Stadia proves streaming works for games – in precisely the right circumstances

However, that isn’t to say that streaming is necessarily a good fit for every medium. It works well for low-data, passive mediums like audio and television. Even Netflix’s ambition Black Mirror special, Bandersnatch, which was effectively an experiment in interactive television content in the vein of an adventure game, was possible through Netflix’s infrastructure. But the reality is that the technology and infrastructure to stream many video games isn’t there yet – despite some serious investment from big players.

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Will in-game advertisements backfire for video game companies?

Chris Sutcliffe 4th January 2019

The most recent statistics from the Entertainment Retailer’s Association reveal that the UK video games industry outperforms the music and video industries by a significant margin. Combined physical and digital sales of games reached £3.86bn for the year, a significant improvement on last year, where physical and digital sales for music and video achieved £1.33bn and £2.34bn respectively. That effectively means that games are responsible for over half of all UK home entertainment sales for 2018, a testament to the increasing numbers of the public who have grown up with games as a medium.

Macho nachos.

Monetisation opportunities around games have similarly increased as technology has enabled more ways for consumers to support game developers and publishers. Where once one-off purchases were the only way to support a game, the rise of free-to-play (F2P) games and paid-for downloadable content (DLC) have paved the way for many other models. Despite publishers being ever-more hungry for sources of incidental revenue from their titles, one potential form of revenue – in-game advertising – has never really taken off in the West. But that could be about to change.

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E3 – Has Microsoft Done Enough?

James Dodd 11th June 2018

With PlayStation and Nintendo holding most of the cards when it comes to popular video game exclusives, people have not only been questioning the worth of owning an Xbox, but whether there was any point in Microsoft making another one.  So, all eyes were on Microsoft’s E3 conference last night.  Some considered it a do or die

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Show me the video games!

James Dodd 18th April 2018

We have long argued that the video games industry should be treated as seriously as those other pillars of the entertainment business, film and music. Government seems to be getting the message, and – as we reported last month – the figures certainly stack up.

But perhaps the BBC is still struggling with the idea of video games as a grown-up industry in its own right. When the industry does get coverage (on the Today show, for example), the presenters are typically as well informed as, say, a US senator facing a Facebook Chief Executive.

picture of Bafta Games video games Awards

Show Me The Video Games

And then there was last week’s broadcast of the BAFTA Games Awards ceremony. If there is one thing

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