No sooner does a platform reach the mainstream than it’s potentially on the way out. For a few years, Twitch was in the ascendancy with its audience growth, direct interaction with live viewers, and diversified revenue generating model convincing a few of the most well-known media companies in the world to experiment with the platform. Two years ago, the features of the livestreaming platform were even a pivotal plot point in the first season of the Netflix original show American Vandal. Since then, however, the platform has been hit by a sense that it is repeating the mistakes of its direct predecessor YouTube, in not fairly rewarding its content creators, and by the departure of one of its most-viewed users, the Fortnite streamer Ninja, for pastures new.
That new platform – Mixer – offers much of the same benefits of Twitch with greater out-of-the-box opportunities for audience interaction. Where Twitch makes the ability for a streamer to chat directly with their audience its key selling point for both – and not coincidentally one of its central tenets when it comes to talking to advertisers – Mixer offers far more options for interaction, such as on-the-fly polls, stickers, interactive minigames and more.