A formula for success in tricky times – perhaps
Martin Tripp 18th May 2020
A roadmap to success…
Over the last few weeks we have had the opportunity to talk to hundreds of business leaders to understand how they are adapting to the current crisis. These range from global corporates to early stage start-ups across media, information, technology and entertainment – or MITE. Even with such a broad range of organisations, there’s a common thread that unites them.
It sort of works as an equation – and though it may not offer a panacea, it may be a predictive shorthand for which companies will come out of the crisis strongest.
We think you can boil it down to this: Community + Content + Delivery = Habit.
(Reductive, we know: but this is a blog, not a book, and we only have a thousand words.)
First, let’s start with the right-hand side of the equation: the answer.
HABIT
All MITE businesses depend on habit. We need people to have
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It is an over-simplification to say that businesses behave and grow like people: from selfish baby, to disruptive toddler, to self-conscious and defensive teenager, to the increasing comfort and complacency of the twenties, thirties and forties. Still, I’ll stick with it. And I’m intrigued, at the moment, by the transitions between stages. There have been many examples in recent months of businesses which have attempted to grow up. And some that just haven’t tried.
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