Content marketing. It’s come to save us all, hasn’t it? With consumers looking around every...
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If you’ve been following my recent posts, you’ll know I’ve been spending the last few...
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In recent weeks the concept of “efficacy” has become something we have been thinking about...
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Banner advertising has long been the established method by which digital publishers generate income –...
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This article first appeared in Press Gazette Last month marked fifteen years since I became...
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Today marks fifteen years since I first became a media headhunter. It is astonishing how...
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In an era when many consumers are as comfortable making purchases online as they are...
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