The announcement of the long-mooted AppleNews+ was, broadly, not a surprise. Publishers had been aware that a new subscription product from Apple was coming down the pipe for months, and based on leaks we mostly knew exactly what was being announced.
AppleNews+ is a subscription-based magazine and news app that builds on Apple’s existing work with Texture. Priced at $9.99 per month in the United States, the service sells itself to news and magazine publishers on the basis that it gets them into the pockets of potentially every single person who owns an iPhone.
However, what was a surprise (albeit a welcome one) was the reaction of the newspaper organisations, of which only the Wall Street Journal was tempted into the AppleNews+ scheme. For the most part, where the reaction wasn’t muted, it was very negative, with people pointing out the offer to publishers was a recipe for brand destruction. It appears that – finally – news publishers