Time Inc. UK, the publisher of some of the most well-known magazine brands in the world, is changing its name (again). The company is incorporating its current name and its former name – IPC Media – to create TI Media, a decision that was made to honour its past as it looks to the future, according to its executive chairman Sir Bernard Gray:
“As a company, TI Media is proud of its past and confident of the future. Our new name opens the next chapter of our story with familiarity and new energy.”
So far, so similar to the rhetoric around other brand name changes. What makes TI Media’s new name notable is that it strips away the historic association with magazines that both the Time Inc. and IPC brands had in spades.