Is the economy out of the woods yet?
Apparently not. Most experts say that 2010 will be just as challenging for the media sector as 2009; consumer and business confidence will remain low, and advertisers and subscribers will be increasingly selective.
We are all media companies now. And we need media skills to match.
The phenomenal pace of change in internet and mobile technology means that retailers, banks and other consumer-facing businesses are no longer just competing with their high street rivals; they are competing for consumer attention with anyone who has a presence in the digital space. To be effective, they are having to think like media businesses.
In an era when many consumers are as comfortable making purchases online as they are on the high street, the benefits of a strong digital offering are obvious. But the changing face of communications means that the online space is also highly competitive. Users are fussy about their experience and it is costly to get it wrong. The best sites demand the best people, and they are increasingly sought after.